Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Read More

Get into the spirit as fall rolls around

When: Sept. 22, 2013

What: When the season changes from summer to fall, there is a clear distinction. The weather turns crisp, the leaves on the trees start to change color and drop, sweaters come out and school begins. This year, celebrate the changing of the seasons on the first day of autumn, Sept. 22.

Background: The autumnal equinox is the technical name for the first day of fall. It is a time when the night becomes longer and the day becomes shorter. During the equinox, day and night are the same in length before nights start to take over. For most people, however, fall marks the start of cooler weather, apple cider and anticipation for upcoming holidays.

Story Pitch: A number of groups and organizations can take advantage of the seasonal change when the summer heat starts to burn off and a chill sets in. Tourism offices will want to promote events and sights during fall months, while outerwear retailers can advertise new styles for the coming cold season. Fall also marks the beginning of several sports seasons like soccer, field hockey and football. Sporting goods stores and equipment producers may note the importance of having the proper equipment and gear for athletes who participate in fall sports. Meanwhile, local farm markets and grocers can start to promote upcoming produce, such as pumpkins, and other seasonal activities like apple picking and hayrides. Restaurants, breweries and wineries will also want to get in on the season change with promotions for fall dishes, brews and wines.

Story Hook: Fall marks a time for beginnings, including colder weather, school, sports and the holiday season. Consider the following when making your pitch:

  • What are some creative ways to get out and enjoy the fall weather?
  • How do seasonal changes affect local commerce?
  • How do schools gear up for the coming fall months as school starts?
  • What’s the greatest impact the seasonal change has on retailers?

Tips: A tourism office promoting fall events and activities could offer some insight into how the changing season impacts local tourism. Also, a family who participates in a bevy of fall sports may offer some suggestions on how to make the best of the season.

Resources:

Discover New England
(603) 766-0606
info(at)discovernewengland.org
www.discovernewengland.org

National Federation of State High School Associations
(317) 972-6900
www.nfhs.org

U.S. Department of Commerce
(202) 482-2000
thesec(at)doc.gov
www.commerce.gov

U.S. Travel Association
(202) 408-8422
feedback(at)ustravel.org
www.ustravel.org

–Researched, compiled & written by Kimberly Cooper
Event Dates  from CHASE’S Calendar of Events

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.