Power PR With True Measurement Learn How

Protect our children’s health in October

When: Oct. 7

What: For the first time in decades, the obesity rate among children in the U.S. has declined, but the Center for Disease Control (CDC) says there is still a long way to go. Child obesity is only one issue we face when caring for our children’s health. Participate and encourage communities to work together this Oct. 7, on Child Health Day.

Background: Child Health Day has been issued by the president in proclamation every year since 1928. The Federation of Labor and General Federation of Women’s Clubs were the first to lobby for the day, which focuses on increasing children’s health through programs, education and training.

Story Pitch: Because this event deals with a wide range of issues related to infant and child health, people who work closely with children and those who produce health care products have the perfect opportunity to spread awareness on this day. Pediatricians and obstetricians are the first line in treatment for infants and children, so setting up workshops for expectant parents and working with children in schools and day care centers is a great way for them to address common concerns. Ensure that the focus is also on new research and techniques to educate people on issues that they may not be aware of that pose a risk to children. Children’s mental health is another area that shouldn’t be overlooked, and professionals in this field can team up with educators and child care providers to ensure that they know how to recognize symptoms in children and how to respond. Companies that work in pediatric medicine and medical equipment may want to focus on the designs and innovations that they use in their products to make treating children easier for health care providers and parents, and less stressful for children. Additionally, retailers of children’s brands can promote health-related products, such as medicines, thermometers and other treatments.

Story Hook: Research indicates that lifestyle changes to diet and exercise are more important for children than simple weight loss. Meanwhile, the infant mortality rate is declining, but there remains a disparity among certain racial and ethnic monitories and geographic areas. How can these two very different health issues be addressed? What are the biggest hurdles parent’s face when confronted with children’s habits and infant safety? What other children-related health issues need to be addressed?

  • What are the issues surrounding the U.S. infant mortality rate?
  • How can mental health treatment for children be improved?
  • What environmental factors can affect a child’s health and safety?
  • What are simple ways to engage kids in exercise, aside from organized sports?

Tips: Provide contact information for medical experts in child care, as well as parents of kids who have improved their health.


American Academy of Pediatrics
(847) 434-4000

American Congress of Obstetricians and Gynecologists
(202) 638-5577

Child Health Day
(301) 443-3376

Society of Pediatric Psychology
(785) 856-0713

 –Researched, compiled & written by Nicholas Testa
Event Dates  from CHASE’S Calendar of Events


Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.