Recognize the impact of the search engine in September on Google’s birthday
What: Chromecast and Glass have taken the spotlight recently, but when people hear Google they still think search engine, and as a result concepts like search engine optimization and click-through rates are now a vital part of online marketing. Recognize this backbone of the Internet on Sept. 4, the day Google was established.
Background: Google started in 1996 as a research project for Larry Page and Sergey Brin, who created the PageRank technology that would be a major part of Google’s success. The company was incorporated on Sept. 4, 1998, and has since expanded into video streaming, smartphones and even renewable energy.
Story Pitch: Google’s search engine and other ventures have spawned a range of related industries, and boosted numerous others. In particular, all areas of electronic business have been affected, and so have an ideal pitching platform on this day. People and companies that work in marketing and sales will want to focus in on the adaptations they’ve made to stay competitive. How have you made better use of Google’s work tools, server solutions, and AdSense to benefit your clients? Search engine optimization is another industry born from the relationship between search engines and e-commerce, so people and companies that specialize in this area, or Web design in general, have a good opportunity here. Focus on the content strategies and design methods you’ve developed to not only enhance your client’s search rankings, but also what tactics you use to retain customers once they’ve reached the site.
Story Hook: Google’s Android operating system has continued to hold a top spot on smartphones and mobile devices, so how have businesses adapted themselves to the OS? Keep the following in mind when making your pitch: th
- How do online advertisers deal with ad blocking technology in browsers?
- How are online advertising systems like AdSense best leveraged for clients?
- How do companies search for and decide on a Web designer or marketing consultant?
- How does social media factor into current Web-based marketing strategies?
Tips: Be sure to provide contact information for businesses
at have made use of new developments in e-commerce or have shifted to be entirely online.
The World Wide Web Consortium
U.S. Small Business Administration
World Organization of Webmasters
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