Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Read More

5 Tips to Make Your Social Media Content Go Viral

To make your content go viral, you must make full use of the appropriate social networks. Why? Because social media has become one of the best ways to drive traffic on the web in the age where the power of sites like Facebook, Twitter, and YouTube can put you on the top of the social media landscape.

It is vital to consider what content is highlighted on your social media sites. When using your social platforms, remember that content is king. To have content go viral is rare, and only a select few have been able to achieve the success of online virality.

The best method to create compelling content is to be mindful of what you are creating and hope that the content resonates with your audience. Following these 5 basic steps can help you create the most compelling content for your audience.

1.    Create Opportunities for Success

It is extremely difficult to gauge what will strike a chord with your audience, but you should always work toward finding the content that resonates with and pulls your audience in .

Try using different social media platforms, writing with a distinct voice (such as humor), and engaging your viewer with games and questions to help increase your online popularity.

2. Stick to the Basics

Although you may initially only want to increase your through social media, ignoring your placement on traditional web searches can be a costly mistake.  Search engines are still the best bet for increasing your visibility online, and to not take advantage of search engine optimization will only weaken your social media endeavors.

Ensure that your content is optimized for web searches. If done correctly, you will receive a steady stream of visitors long after your content has been posted. Learn to embrace the old method of web searches and you can reap the rewards for a long time to come.

3.    Find the Pulse of your Audience

To find your audiences interest, you must constantly be interacting with them. You may not have the strongest returns with every interaction, but you will be able to increase your reach and develop a presence within your online community.

Maintaining a constant presence within your social sphere will establish you as a reputable figure, which will lead to increased interaction, and, potentially, business over time. Diligence is the key to keep these online relationships flourishing.

4.    Explore Different Avenues

Social media has opened up new vistas of opportunity. Sites such as Facebook, LinkedIn, Twitter, and YouTube allow users the chance to cash in on their content. Being active on these social networks allows you to circulate content faster than ever before. One ‘like’ on Facebook or ‘retweet’ on Twitter can soon proliferate and your post can instantly be seen by thousands of people.

Be vigilant and opportunistic when managing your presence online. If a user interacts with your content, talk to them to show that you appreciate their support. Connecting with your audience on a personal level will show users that you care. Your community will notice your hard work and they will appreciate all that you have done for them.

5.    Spot Opportunities Quickly

As a Marketer, it is imperative that you know where your audience resides. This knowledge will allow you to increase your viewership and will contribute to greater success in your social media endeavors. As such, keeping an eye on emerging social platforms is key.

Just a few years ago, social networks like Pinterest and Twitter lived in relative obscurity, now they are two of the largest (and most profitable) social platforms on the web. It is crucial to contribute, promote, and network to take advantage of these social spaces.

To make your product go viral, you need to be innovative, witty, and persistent. This is imperative in order to gain attention in your social space. Before the emergence of social media, it was close to impossible to gain prominence online without years of concerted effort.

Social media has brought a revolution and the virtual world has opened up new heights for marketers to reach. Take advantage of these new social landscapes and reap the rewards.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.