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Content Marketing for the PR Professional: #SMWCision Recap

We hosted two Social Media Week sessions in Cision’s Chicago office for Social Media Week Chicago. SVP of Digital Content Heidi Sullivan led our sessions, titled The Next Generation: Content Marketing and the PR Professional.

Below is a recap of our #SMWChicago sessions, told in tweets! For more information on content marketing and PR, download our free eBook Content Marketing Essentials for PR.


About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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