Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Read More

3 Things All Businesses Should Know When Implementing a Social Media Plan – Advice from Jasmine Sandler

(Note: This interview is part three of a five part series with digital marketing expert Jasmine Sandler)

Social media is no longer new.  By now we all know that social media is a necessary part of any businesses marketing strategy.  And yet, despite knowing this, many companies are still in the dark about how to successfully implement social media into their plans. It’s expected that any business – small, large, established, or new – strives to build a profitable social media presence but time and time again, marketing experts and consultants find companies making the exact same mistakes.

Today we turn back to digital marketing expert Jasmine Sandler to address a couple questions that we’ve all asked ourselves in our quests to implement a successful social media marketing plan.  As a consultant, Jasmine has seen many companies struggle with their social presence so we had to ask:

What are the top needs of companies managing their own social media?  How can you tackle those needs?

Last week Jasmine gave us solid tips and tricks on how measure the tangible and intangible results of social media ROI so we’re excited to hear her expert opinion on the subject of successful social media management.

Listen in below as Jasmine reminds us that “doing social media for the sake of doing it simply means losing money and time” and breaks down the top 3 mistakes  her clients make and how to avoid them.

[soundcloud id=’116569267′ color=’#ff7700′]

 

Businesses today need a social media strategy just as much as they need a sales strategy, if not more, as social media can also lead to finding and securing potential sales.  Pay close attention to Jasmine’s advice and you’ll be well on your way to running a successful and profitable social media presence. And while you’re here, check out Jasmine’s “12 Questions to Separate Social Media Experts From Pretenders” article.

As Jasmine advised, part of having a successful social media plan is having the right tools at your side to streamline your efforts.  Our advanced, easy-to-use social media marketing suite can help you do just that.  Request a demo today to see how we can help you achieve the social media success you’re looking for.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.