Celebrate television in November and its contributions to communication and awareness
What: Given how you’re currently reading this online, it might come as a shock that the majority of Americans still get their news from TV. According to a recent Gallup Poll, TV leads the Internet by 29 percent as a source of current events and news. Explore the impact of television this Nov. 21 on World Television Day.
Background: Established in 1996 by a United Nations proclamation, World Television Day exists to highlight the medium as an education and awareness tool, as well as a main contributor to communication and globalization. It also commemorates the date on which the first World Television Forum was held.
Story Pitch: Public television stations are often viewed as a tool for the public good, so groups that run these stations can take this day to promote themselves. Public stations will want to be sure to highlight the news coverage, educational programming and cultural impact of their channels, especially if fall is fundraising time for the station. Partnering with a cable provider who carries public programming could also serve as a mutually beneficial way to get a signal boost in promoting public access. Given that television is state run in a number of nations, groups that work to maintain freedom and standards in mass communication should take this day to talk about the status of television worldwide. Production companies who create informative and enriching programming should focus on this day. Producers can pair with learning centers to promote their materials and share stories of how television has enriched and aided their efforts in education.
Story Hook: Over time, PBS has expanded its efforts into mobile and online mediums. What are the major impacts the digital revolution has had on public television? Keep the following mind:
- What are some global challenges to freedom in broadcasting?
- What impact has funding had on public TV stations in recent years?
- What are some of the lesser considered impacts television has had on society?
- Over time, how have television viewing and funding models changed?
Tips: Provide contact information for a station programming director or educator who can talk about the uses of informative programming.
International Telecommunication Union
(917) 367 2992
National Association of Broadcasters
Public Broadcasting Service
World Television Day
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