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How to Free Up More Time to Devote to Social Media Marketing

As a small business owner, you know that taking your eye off the ball when it comes to accounting, customer service, or staff management could do serious damage to your venture. You also know, however, that if you don’t spread the word about your business, it’s not likely to make it past phase one. Social media marketing has rapidly grown to become the preeminent means for small businesses to promote themselves – it’s an essentially free platform with tremendous reach. To get it right, though, you need to devote time to it. And for small business owners, time is a limited resource. Consider these valuable organizational tips so you remain competitive in the marketing sphere while keeping your operations running smoothly.

1. Plan Your Day
First thing in the morning – or better yet, the night before – take a few moments and plan out what you want to get done each and every day. Use electronic calendars and notes programs if you choose, or go old-school and write everything down on a quarter sheet of paper. Carry it with you throughout the day and cross off your to-do items as they’re completed. Once you check off that last item, you know your day was a productive one.

2. Prioritize Tasks
After you decide what you want to get done each day, the next thing to decide is when. Take a step back and figure out when you perform at your best – it’s either going to be first thing in the morning or later on in the day. For you early risers, schedule the heavy lifting then. If it takes you a while to get going, wait until after lunch for the important jobs. Prioritizing your day is just as important as working from a schedule.

3. Get Rid of Unnecessary Interruptions
Of course, many interruptions are necessary, so it’s important to identify the ones that impede your productivity. Communication with clients is essential. Never put that off. However, marketing telephone calls for products or services you’re never going to need can be eliminated, and an employee who has to talk to you “right now” can usually wait. For some of you it may be as simple as sneaking a peek at social media too often. If that’s the case, adopt some discipline and rid yourself of that habit.

4. Get Healthy
Think getting healthy has nothing to do with freeing up time in the day? Start exercising and eating a healthier diet and you’re bound to sleep better at night. You’re also going to miss less work because of illnesses and doctor visits. With a fresher mind and body, you can focus more and be a lot more productive.

5. Unplug
Each and every night choose a cut-off time after which your smartphone goes straight to voicemail, you log off the computer, and even turn off the TV if you want to be really bold. Read a book or listen to some music instead. This time can freshen your mind and allow you to focus better when you’re on the job.

6. Delegate
Never underestimate the power of delegating, just make sure you do it properly. If you have colleagues, don’t treat them like subordinates. If you have subordinates, don’t treat them like lackeys. If you go with a strategy of helping your team out as much as you ask for help from them the whole staff is going to be better motivated and more productive.

If at the end of the day you still need more time, you may need to take on a social media professional or social media marketing tool. If your strategy requires that much of a time commitment it must be generating some revenue, making your decision to budget for another staff member a no-brainer. Just don’t hire the first one you come across. Get some references from other business associates or check out the Global Social Media Managers Association website. Hire the wrong specialist or select the wrong tool and all of your hard work could go right down the drain.

What are you doing to free up more time for social media marketing?

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