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How to Use SEO to Build a Social Presence – Tips for SMBs from SEO Expert Matt Siltala

There is no doubt that a successful online marketing campaign today includes a ton of social media. Yet, having the knowledge to build a strong online following still eludes many marketers as each platform is unique, yet still equally important. As a new company, getting a successful social profile off the ground can be a major headache, and attempting to garner fans on multiple networks can seem like an insurmountable task. We’ve offered some tips on this in the past, but we thought it best to get real advice from an expert on how to successfully use SEO and social media to start an effective social presence.

Recently, we got a chance to do a Google hangout with content marketing expert Matt Siltala. Matt is the President of Avalaunch Media, an agency focused on bringing businesses to the attention of prospective audiences – from promotion and marketing to optimization. Matt brings over 12 years worth of real-world experience with content marketing, social media, e-commerce, and SEO, making him a perfect person to turn to for tips on how to make content go viral.

We wanted to focus on how a small business can build a social audience so we asked Matt: “For a company that is just getting started with SEO and social, what are tips to gain a following, and what tactics are more effective than others?” And to further our insight, we asked him to give us some advice that the audience can implement right away.

Listen to Matt’s response below:

Knowing how to effectively leverage social media in your marketing strategy is key, as it is one of the top methods to acquire direct engagement from your audience. If you are interested in learning more about how to use social networks efficiently, download our free “The Insider’s Guide to Social Media” paper for some great methods and best practices to optimize your presence across all your social profiles.

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