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Social Media ROI Through Tangible and Intangible Results – Tips from Digital Strategist Jasmine Sandler

(Note: This interview is part two of a five part series with digital marketing expert Jasmine Sandler)

Look around you.  The world is increasingly social.  Social media, once meant for and exclusive to the younger tech-savvy generations of teens and college students, is now part of every day life.  Consumers, young and old, are using social media to do much more than just update their friends on what they ate for dinner.  Social media is so important today, in fact, that businesses have joined the social world in order to reach their target audiences.

By now we know that it’s necessary to include a social media strategy into a marketing plan.  But even knowing that, we’ve all worried about spending our marketing budgets on a strategy that doesn’t always yield clear, immediate results.

Today we turn back to digital marketing expert Jasmine Sandler to address a couple questions that we’ve all asked ourselves, as business owners or social media strategists:

How do you measure the ROI of social media and what are the tangible and intangible results?

Last week Jasmine gave us solid tips and tricks on doing social media the right way, so we knew she’d bring the same quality insights this week.

Listen in below as Jasmine dives into the topic of social media ROI and measurement, proving why social media is a necessary part of marketing plans today.  Not sure how to classify or measure the results?  No worries, Jasmine goes into detail about the difference between and gives examples of the tangible and intangible results of social media.

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And if you’re ever in need of a social tool that can help you identify and measure the ROI of your social media marketing efforts, Viralheat is happy to help.  Request a demo today to see how we can help you achieve the social media success you’re looking for.

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