PR Tips: Tech Blogger offers Pitching, Blogging Tips
Tech blogger Carolyn Nicander Mohr recently sat across the screen from us to talk about why she launched her blog, discuss PR preferences, and offer writing tips in our What’s Your Story? Powered by Cision series, which interviews those in the public relations, marketing and media disciplines about best practices, emerging trends and more.
Hear her thoughts in this video interview, which is followed by an abridged transcription:
Q: Why did you start blogging?
A: I was living in England and tech – like Skype and GPS – was just getting started. I tried to help the people in England living as expats understand how tech could make their lives easier. For example, a lot of people were running up huge international phone bills when they could do video calls for free. I started doing talks through the American Women’s Club about how they could use tech to help them in their daily lives. When I moved back to the U.S. in 2010, a lot of people said “I really miss your tech talks, you should start a blog.” So, I finally listened.
Q: What are some of your tips for newbie bloggers or writers?
A: I would say try to make blogging work for you. I know a lot of people say write about your passion – which is true – but if you try to stick to a schedule that doesn’t work for you, then you’re going to give up on blogging. Some people say you have to write five times a week; that’s not true. You have to blog on a schedule that works for you.
Q: How do you use social media to market yourself and your blog?
A: I try to find out which social media sites are the best for my readers – where are they engaged? – and try to be active there as well. I also am active on sites I enjoy, like Pinterest, and am a member of a site called Triberr, which is a really effective way to get your message out about your blog.
Q: Do you have any examples of PR outreach done well?
A: I really appreciate PR pitches. When they come to me with new tech, it’s very exciting. Pitches are the most effective when the PR professional understands the subject of my blog – personal technology. If you can put me in touch with someone from the company, that is very handy. PR companies will send me devices to test and that gives me a much better way to review a new product to see if it’s something my readers would be interested in using themselves.
Q: Anything else you would like to add?
A: It’s nice to speak out about what I think is an effective way for PR people to approach me. I know not everyone appreciates PR pitches and I don’t get it, because the way I see it, PR reps are my connection to a lot of new tech.
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