Social media tries out and revamps advertising models
Social media platforms have recently began to embrace advertising in a big way, although none so much as Facebook, which is increasingly criticized for its disregard to users’ privacy. The New York Times reported that Facebook is moving forward with a new venture that takes members’ information and postings for promotional purposes. Other innovations aren’t so invasive, such as LinkedIn, which got into the sponsored content craze only a few months ago. Here’s a look at some of the latest forays into advertising:
- In Instagram’s first attempt at monetizing its service, it announced last month it would begin to run native ads. The ads will run on the platform’s website and each photo will be clearly labeled as sponsored content, reported ABC.com.
- Foursquare recently revamped its advertiser user system by building software that allows restaurants or bars to buy ad space without having to talk to another person. Launched over the summer, this help yourself advertising has been fashioned as “self-serve.” Foursquare noted on its blog that it was trying out the new software with a thousand buyers and would unroll it to more in the coming months.
- Pinterest debuted its Promoted Pin advertisement plan last month and is being featured on both the platform’s online and mobile apps. According to SiliconBeat.com, the pins, which are labeled as ads, are still in a testing phase and are currently free. Eventually, the ads will be paid.
- Forbes recently reported that Twitter users were upset about the social media network’s newest advertising redesign. The new look makes ads, as well as other photos and videos, much bigger. According to an analysis from Poptip, which analyzes social conversation, Forbes noted users were roughly eight times as likely to tweet about hating the new update over loving the update. There were also other hostile tweets, such as “stupid Twitter update.”
Whether users like these advertising techniques or not, it’s doubtful Twitter or even Facebook will lose enough followers to make any sort dent in their respective growth. Just as people are tolerant of ads on TV, no matter how annoying, they will most likely grow more accepting of social media ads that also bother them.
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