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Top Tips on How To Use LinkedIn For Business – Expert Advice from Jasmine Sandler

(Note: This interview is the final installment of a five part series with digital marketing expert Jasmine Sandler)

In the social networking world, LinkedIn is the platform for professionals.  With more than 259 million members across 200+  countries, LinkedIn is the place to be if you want to connect with peers and build your professional network.

But beyond personal gain, LinkedIn is great for business. Because behind all these professionals, are companies and brands of all sizes and from all spaces.  So how can one use LinkedIn’s powerful network to bring tangible results to a business?  It’s only fitting that the final installment of our interview series with Jasmine Sandler focuses on LinkedIn.  After all, Jasmine is a trusted LinkedIn expert and author of “Branding and Sales: The LinkedIn Way.”

While last week Jasmine addressed what social platforms businesses should use, this week she focuses solely on the benefits of using LinkedIn.  And boy, does she share some great information.

Listen in below as Jasmine shares her top tips on LinkedIn for:

  • Personal branding – How does LinkedIn help executive and sales professionals develop a personal brand?
  • Sales – How can LinkedIn be used as a sales tool and relationship/network builder?
  • Marketing – How do marketers used LinkedIn to get feedback for projects and launches?

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LinkedIn is an important part of social media plans today and, when used right, can drive tangible results.  If you’re using LinkedIn for your business, check out Viralheat’s LinkedIn integration – we’d love to help you in your quest for social media success.


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