Weekly Feature for Fashion & Beauty Fanatics: Q&A with Jinna Yang of Grease & Glamour
Self-taught blogger and photographer Jinna Yang has always had an interest in fashion. So the digital media specialist decided to turn her passion into Grease & Glamour, a blog focused on documenting fashion, culture and personal style. Read on to find out what she looks for when partnering with PR pros, how the city of New York inspired her, and her experiences working with some big name brands.
Q: You are a fashion photographer as well as a digital media specialist. What inspired you to launch your own blog? And how do you balance everything?
A: I created my blog to serve as a creative outlet to all of the various projects I work on–it’s become a platform for showcasing new work and has led to new opportunities. I made it a point to integrate all aspects of my digital work, from my photography portfolio to various style projects and features.
Q: What came first, your love of fashion or your love of photography?
A: My love of fashion definitely came first. I wasn’t a 12-year-old child photography prodigy, so the initial interest in documenting my fashion inspirations as well as creative vision sparked the need for photography. I grew to love being behind the lens, controlling the creative and content direction through photography.
Q: Where do you get ideas for Grease and Glamour?
A: Ideas come from inspiration. I soak in a lot of the media available online to get inspiration, but I’ve taken a step back recently to focus on developing an organic content direction. You can take something you see and copy it, or get inspired by it and make it your own.
Q: Speaking of, love the name! Why did you decide to name it Grease and Glamour?
A: Thank you! I believe that nothing in this life is one-sided. New York City was the spark that helped me introduce this idea because you see opposite extremes wherever you go, and it is this idea of converged polar opposites that makes life, fashion and culture so damn interesting. From personal style to photography, I know that glamour isn’t as good without the grease.
Q: How has the blogging world changed since you started?
A: It’s interesting because the blog landscape has changed so much. At first, a lot of people came to my blog to soak in a real world girl’s take on products, runway fashion and overall inspirational imagery. As I documented my journey as a ‘blogger’ I started to get more emails from young women and men who were interested in branding themselves, and looking for future career opportunities. I am self-taught in almost everything I’ve done with my blog and portfolio. I researched what equipment I needed for high-quality visuals, invested in a camera and editing software. I taught myself how to code and design my blog, stayed up countless nights to get every bug fixed and every image centered.
Q: What are some of the best opportunities you’ve had as a fashion blogger?
A: I’ve had the opportunity to meet some amazing, inspiring individuals–from all walks of life. This is probably the best thing that blogging has brought about. It’s also allowed me to learn more about myself, and given me the opportunity to create. I’ve worked with brands I had only dreamed of working with, including but not limited to: Dolce & Gabbana, Alexander Wang, Sunglass Hut and Converse.
Q: What are some of the most challenging aspects?
A: Diligence – staying on top of posting consistently with a full-time job and juggling different photography projects is probably the most challenging. We’re in the age where time is our most coveted commodity. It’s tough to keep up sometimes, but it’s the name of the game. I focus more on quality, less on quantity.
Q: What are your PR pet peeves?
A: Mass pitches. Mail merges. I get PR pitches for things that are not even on my blog. I don’t write about crockpots. Don’t pitch me about a celebrity wearing your client’s clothes. You’re not wasting my time, you’re wasting your own!
Q: Any tips for PR professionals who want to get in contact with you?
A: Please just do your research. Take two seconds to read my ‘about me’ page, and take a few more seconds to explore my content. If you see that I’m not posting anything relevant to your company/clients, it’s probably not going to make a lot of sense for you to send me a press release about it. I do, however, absolutely love when people reach out on a personal level, with creative ideas that fuel my desire to create. If you have an event or a project coming up, and you want someone to collaborate with, I’m usually all ears. I love working with new people, discovering new brands and sharing it with my readers. If you’re creative and have great ideas, I would love to discuss ways to partner and hopefully develop a long-lasting relationship!
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