Weekly Feature for Fashion & Beauty Fanatics: Q&A with Mary Summers of M.A.S. Fashion
Mary Summers has seen many changes in the blogging world in the short time since launching her blog, M.A.S. Fashion. In addition to becoming a successful blogger herself, she decided to leverage her knowledge by making a career out of helping others start their own blogs. We talked to Mary to learn some of her tips and tricks, find out what fueled her love for style, and made her spill about one of her greatest fears.
Q: What motivated you to launch your blog, M.A.S. Fashion?
A: I always loved fashion but never really related to the big fashion magazines. Their clothing was always styled with every designer at the tips of their fingers–not realistic–and was worn by models whom I didn’t relate to. Knowing this I turned to blogs. I loved seeing how real women styled everyday clothing. When I graduated college I decided that I could do what “they” were doing so I did. I started a blog and never looked back.
Q: Where did your love for fashion come from?
A: I have a lot of creative people in my family which I think inspired my love of fashion. My aunt is a total lover of fashion. When she would come visit our family she would take me out of school early and we would go shopping. It was the absolute best! My mother is also one of the most creative people I know. Before I knew which avenue of the fashion industry I wanted to go down, I would design clothing and my mom would make it. To this day she still sews the pieces I envision in my head. She is unreal. With these two women in my family it was hard not to understand and respect fashion.
Q: Since launching the blog in 2010, how has the fashion blogging world evolved?
A: It has changed immensely. When I first started it was still a fairly new industry. I remember people asking, “Wait so you just take pictures of yourself and post them?” I had to explain what I did to almost everyone. As the technology world grows so does our understanding of what else we can be doing–hence fashion blogging. With the ability to connect with other like-minded individuals through social media, the blogging realm has become quite powerful. We are now able to turn our once “side hobby” of fashion blogging into a business. With the growing knowledge of the online space comes the growing speed at which blogs are created. The same people who once asked me what a blog was, now have one. I think it is exciting for us bloggers to take a step back and see how far the industry has come and how influential bloggers are to the online community.
Q: Tell us about your role as a blog consultant!
A: I run my blog full-time as well as a blog consulting business, M.A.S. Consulting. I was receiving so many emails from girls wanting to start a blog or feeling bored with their own that I decided to turn it into a business. I work one-on-one to create a plan which helps them reach their goals. It has been going really well and I have helped a number of bloggers launch successful and profitable blogs.
Q: What is something most people don’t know about you?
A: I absolutely love to travel and am lucky to do it often–however, I have a complete fear of flying. Like, full blown panic attacks on planes. I know it is weird to keep doing something you are so scared of but I don’t believe something you fear should hold you back from doing what you love.
Q: What are some of the best opportunities you’ve had as a fashion blogger?
A: By far it is the friends I have made and the really interesting people I get to meet. Everyone is so creative, in their own way. It is really inspiring.
Q: What are some of the most challenging aspects?
A: For me, right now, it is to stay up-to-date with all of the latest statistics. I absolutely hate numbers and reading that type of information, but I realize it is vital to stay knowledgeable about the industry, what is working, and where it is headed.
Q: What are your PR pet peeves?
A: Mass-blanketed emails–especially ones that don’t even address my first name. I understand they need to blast information to a mass audience but I never actually read these types of emails. I think it would be more beneficial for PR companies to have an organized spreadsheet with categories that blogs and websites fit under: home, fashion, beauty, etc. From this list they can go to the websites that fit their clients audience and present the material. It makes it feel more personal to the blogger and makes it seem like PR companies actually care about both sides.
Q: Any tips for PR professionals who want to get in contact with you?
A: I am always available via e-mail: firstname.lastname@example.org
For more beauty and fashion insight, check out the Cision Navigator profile on Kathleen Hou, Beauty Editor at The Cut.
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