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What is Content Marketing?

Content marketing is nothing new, SVP of Digital Content Heidi Sullivan explains during this clip from Social Media Week Chicago.

“It’s innately what PR professionals have always done, tell the story of an organization or brand,” she says. “[It’s] finding the story that represents the brand and goes beyond traditional marketing.”

How are you utilizing content marketing in campaigns?

For more content marketing insight, download our free eBook: Content Marketing Essentials for PR.

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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