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Why Your Content Needs Amplification

Creating content is just the beginning. Here at Cision, we’re big proponents of this idea. Your brand might produce quality content, but your content won’t reach an audience if you don’t amplify—or promote it—properly.

“You have to market your marketing,” says Jay Baer, president of Convince & Convert and bestselling author of Youtility. Watch below as he explains the importance of promoting your content.

If you don’t put “juice” behind your content, you won’t be successful. That’s why amplification is so essential to your content marketing strategy.

If you’ve started creating content but you’re not sure where to start with amplification, download our tip sheet, 6 Tips to Help Amplify Your Content. We’ve compiled some actionable insights that will help get your content in front of the right people.

About Teresa Dankowski

Teresa Dankowski is a content marketing manager at Cision and covers best practices in marketing, PR and social media. She enjoys printmaking, wine, TV and dominating at rec league softball.

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