Presenting Cision's 2019 State of the Media Report Read More

Make Your Social Account Work for You: Pinterest Edition

For those of you who are new to Pinterest, it can be a lot to wrap your head around. Don’t worry, many individuals are new to social networks and join them every day. When it comes to generating interest in your blog or business, Pinterest is an invaluable asset. Here are a few useful methods you should keep in mind to get the most out of your Pinterest account.


Look Around, Get Inspired

When you move to a new town, what do you typically do? Look around. Meet the neighbors. Take in the sights. Visit the local coffee shop and find out who’s who. You may be inspired to participate in local events or even emulate the garden of a fellow neighbor. Either way, being new to a site like Pinterest is no different.

When you join, look around the site, especially through tags that are closely related to your interests. You will find images and links that give you an idea of what to do with your own Pinterest account. You may even figure out ways to generate blog traffic by observing other member’s accounts. Don’t set it and forget it. Get to know the site, and eventually you’ll find more than one use for your account.


It’s Okay to Keep a Secret

In the world of business, a good idea is worth its weight in gold. Good thing Pinterest is full of great ideas waiting to be discovered! However, if you want to keep some content private, create a secret board! Secret boards can store all the creative and inspiring quotes, pictures, articles and videos that fuel your content marketing efforts.

When creating a new board, switch the secret tab to ‘Yes’ and you’ve got a board only you can see. Additionally, peruse Pinterest categories for inspiration for creative blog topics- you can store them on your secret board until you have a finished piece of content.


Look for Accounts With Similar Interests

When you find blogs from pinners you like, it’s always a good idea to follow them. When you pin items that are close to your interests, it helps you to develop an “identity”. An identity gives visitors an idea of exactly what you are about. Feel like there’s no way Pinterest could have other pinners is your industry? Think again. Even companies like CJ Pony Parts, a mustang parts dealer, have Pinterest pages that connect with like-minded pinners.

Don’t think that because other blogs and businesses have a similar background that you must avoid them. On the contrary, you should seek to affiliate with as many as possible. You’ll find that when you help others generate traffic, they’ll be willing to do the same for you. Follow them and share their content and encourage them to do the same for you.


Be “Pinteresting”

Be sure that your website is Pinterest-friendly, meaning that you provide pretty pictures and compelling information that can easily be spread around Pinterest. This results in a greater flow of traffic. As such, make sure that each aspect of your site is “pinnable” for simple sharing capabilities. This means a “Pin It” button should be a regular feature.

You should also consider placing a greater emphasis on visuals rather than text. In the age of Vine videos and Instagram photography, it’s becoming increasingly clear that Internet users want to take pictures of anything and everything. You should follow suit. Encourage your visitors to share their photos and create boards for sharing those images.



Don’t Forget a Call-to-Action

Pins can convert, too! When pinning some of your own content from your site or blog, don’t forget to create an interesting description for your post! Images are great, but sometimes words are essential to landing a click. Include a URL that leads back to the original post or site in the description, this tactic will make it easier for your Pinterest fans to find your site.

The more you encourage interaction with visitors, the more visitors will feel connected with you. Depending on your site, this can be a boon. If you happen to run a small business, this can be very fruitful for generating returning customers. All customers really want (besides a product they can enjoy) is to feel acknowledged. So show your audience off through pinning the most interesting photos. They’ll happily re-pin and before you know it, you’ll have a wider Pinterest audience and greater traffic for your website or blog.


Author Bio: Savannah Marie is a social media enthusiast and editor for her blog. When she isn’t writing, you can find her walking a trail with her favorite yellow lab, Remington, baking something delicious, or reading a classic. Follow her on twitter here.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.