The Press Release: Dead or Alive? Take The Quiz!

Next Generation PR: Driving Innovation in a Social World

Register today for more public relations insight from Shonali Burke in our complimentary webinar How to Build an Integrated Communications Strategy that Works.

HandsImaginationCreativityPresident of Geben Communication and prTini founder Heather Whaling sat down with us to talk innovation and creativity in public relations. According to Holmes Report, 67 percent of respondents say they believe the PR industry is lagging when it comes to innovation.

How can you take your campaigns to the next level? Heather offers several ideas, including:

Influencer Marketing: Instead of just paying an influencer to write content, ask them to co-host an event, join an advisory panel or take over your social media channels for a day.

Conduct Study: During a slow news time, this is a great way to generate coverage. You can use the data for a long-form report, send the findings to media contacts and turn it into several pieces of content.

Timely Infographics: If you do conduct a study, an infographic is one of the pieces of content that can be produced from it. Do you have other unique data to share that can be packaged in an infographic? Whaling has tied infographics to events – such as the Olympics and baseball season – to generate the most interest.

For more advice, view the complimentary on-demand webinar with Heather Whaling titled Next Generation PR: Driving Innovation in a Social World.

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.