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Pinterest Place Pins and How Your Brand Can Use Them

Believe it or not, Pinterest is becoming a social network that you should pay attention to and possibly include in your social media strategy if you haven’t done so already. What started off as a pretty place to browse photos and “pin” them to various boards has turned into a major force to be reckoned with especially with the way it keeps expanding.

Just recently, Pinterest announced Place Pins and the web has been a buzz about this new development and how it can be incorporated. Let’s take a look at what Place Pins are and what they mean for you and your brand.

What are Place Pins? Glad you asked. Pinterest realized some time ago that people were creating boards for places they wanted to go, places they had been, places they recommended, and just overall places they fantasized about, wanted to escape to, etc. As you can see, there’s a pretty strong travel theme here. Place Pins were designed to capture all these fantasies and display them on a big beautiful map with the help of Foursquare. Place Pins boards look a lot like a magazine and an online map that you can share with friends. Place Pins also include extra details like addresses and phone numbers so that users can pull up these details if they’re planning for a trip, a weekend getaway, or a special night out.

How do Place Pins work? Creating a Place Pins board is pretty simple and fun. I think it’s more fun to create a Place Pins board than any other board on Pinterest and to be honest, it’s brought me back to the social network. To create a Place Pins board, select “Add a Map” when you create a new board or edit an existing board’s setting to “Add a Map.” After that, you can map all your new and existing pins on the board to help plan your next adventure, fantasy getaway, or whatever. Also, Place Pins can be created from your smart phone. Win/win.

How is it being used? Just like any hot new social media tool at our disposal, Place Pins have quickly taken off. Just look at these examples. The brands that are embracing this new development the most are hotels, travel magazines, and restaurants. So what about you? Do you have offices abroad? Perhaps, you can showcase them in a Place Pins board. Does your magazine write about different trends – the best burgers, the best hotels, etc. Those can all be showcased with a Place Pins board. Aside from the obvious, lets look at other ideas:

  • Create a tour guide of destination wedding spots if you’re a wedding vendor
  • If you work with a variety of clients across the globe, create a Place Pin board showcasing where they’re all located and the work you’ve done for them
  • To showcase where you do business, create a Place Pin board and list your address, phone number, and perhaps some interesting things to note about each location.
  • Are you an event planner? Create pins of your favorite venue, favorite vendors, and your top events.

What do you think about Pinterest Place Pins? Are you using them and what other creative ways can they be used?

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