Do You Have a Social Media Checklist?
If you’re managing a social media page for a company or a company with multiple social networks, it’s important that you have a social media checklist. Why? To get you started, keep you focused and most importantly, to make sure you’re following your goals. With social media advancing every day in new directions, it’s important to stay focused, on task and make sure it’s actually working for you. So let’s look at what makes for a good checklist.
Asking the right questions: Before you delve into the magical world of social media and reap all the wonders, sit down with the powers that be (your manager, the company etc.) and get answers to some important questions.
- What is the company trying to achieve through social media marketing?
- How good is the company at achieving their business objectives with social media thus far?
- Who is their target audience and why?
- What’s being done to target the audience?
- Which social media tools are being used?
- What shouldn’t be used or added?
- How good is the company with their social media efforts so far?
- Where can the company improve and how can you help?
Putting together an action plan: Now that you’ve answered the important questions, it’s time to put together a plan. Based on the insight you gained (hoping you took good notes), you should now know what to focus on as far as social media goals go. What platforms are important to the company? What are their strengths and weaknesses? Where do you begin?
Evaluate the current social media strategy: What is the company doing now and do they have a written strategy? It’s important that the strategy be written in case of an emergency, to address issues that arise on the network (customer questions, etc), and what to do if no one is around and who to contact for needs. You also need to know how often they want to post, what kind of content will be posted, what topics and areas will be covered (and what’s off limits), and what kind of content goes on each network.
Create checkpoints to measure success: Mark a time on your calender to check Facebook insights, Twitter analytics, etc to measure success and put together a report for your brand to show how far you’ve progressed. ALWAYS pay attention to the numbers in terms of likes, followers, tweets, retweets, etc. This is all good fodder for your brand and how well they’re doing, how your efforts are paying off, and where you can improve or what you can learn.
How do you manage your social media or that of a brand? Let us know your secrets in the comments below.
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