Using Facebook to Make Your Business Grow
In the face of ample competition, Facebook still remains the undisputed champion of social media sites. For basic users, its feature-rich, user-friendly environment is exceedingly appealing. For marketers, the large audience and wide array of advertising options stands out to everyone from the smallest mom ‘n’ pop to the biggest corporations on the planet.
No matter what type of business you’re operating, you can leverage Facebook and its massive audience to experience business growth. Though before you dive right in, the first thing you need is to create a plan of action.
How to Effectively Create and Use a Marketing Plan for Business
Developing a Course of Action
A Facebook marketing plan can be created in many ways, especially considering the array of markets out there. However, every plan will share certain aspects in common. Your marketing plan needs to focus on three main areas:
- Attracting an audience
- Promoting your brand
- Selling your brand
Before you physically create pages, ads, and seek to increase your presence across the platform, you first need to formulate a marketing plan. Below, we will expand on these three key principles of planning.
Attracting an Audience
How you go about attracting your audience is just as important as what you’re marketing to your audience and how you choose to do so. For instance, you should always focus on a narrow scope. A Ford dealership may attract Ford buyers, but family types seek minivans, some seek sport and muscle cars, and working folks typically seek trucks. Though under the same name, each subset is quite distinct.
You need to attract your audience by focusing on the exact type of individual who is most likely to purchase your product and/or use your services. Your marketing plan should include:
- High-quality content geared toward a specific market
- Problem-solving content that answers questions and addresses issues
- Competitive material that exemplifies the benefits of your products
- A customer service option that deals with questions and concerns
- An engaging brand image that reaches out to an audience
Once you have a clear idea on the niche your business will target, you can start thinking of ways to promote your brand to this specific group.
Promoting Your Brand
During the promotion of your brand, you can be a little broader in your scope. For example, any type of ad or promotion will not exclude others. It’s just that the content is going to explicitly cater to those most likely to do business with you. Though in the process of promotion, you can still expand your reach through various advertising methods, friends of friends, and other methods.
A quality promotion campaign will attract a lot of people. Though, remember: It’s that narrow niche that’s most likely to become long-term, repeat customers. Here are a few ways to promote your brand to Facebook at large:
- Create different contests and promotions which offer incentive for action (i.e. signing up, clicking through, referrals, etc)
- Use Facebook ad features like Sponsored Stories and Promoted Posts to reach more pages and News Feeds
- Implement hashtags to create a catalog of material that’s easily found and that places you in the proper niche
- Add visual content (how-to or review videos, infographics, etc) that’s more likely to be Liked, commented on and shared so that your material spreads
Selecting the right niche to cater to and ultimately figuring out how to promote your brand to said niche is going to attract people to your little corner of the world. How you get them into your sales funnel and ultimately convert them into customers is the tricky part.
Selling Your Brand
What sets your particular products and/or services apart from the competition? This is a huge problem for affiliates and those operating in competitive niches. You aren’t the only brand using Facebook for business, and you certainly aren’t the only business selling the same thing – or at least a version of it.
Standing apart from the pack is a must, and you may be able to do so by:
- Explaining the benefits better than your competition
- Offering friendlier, more engaging services
- Entertaining customers so they choose you
- Offering more incentives than your competition
- Catering to your niche in a more personal way
- Showing brand consistency to help influence a congruent, recognizable image
- Becoming a social user (a peer) and not simply a spam-happy advertiser
At the end of the day, it’s up to you how you choose to go about expounding on the three abovementioned principles of planning a Facebook marketing strategy. Though whatever you decide to add to the list, or however you choose to go about any implementation, building your campaign around targeting, promoting and selling will help your business carve out its niche on Facebook.
Post written by: Simon Campbell, a writer from a facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums.
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