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5 Trends That Will Affect Social Media Marketing In 2014

Ever since the launch of Facebook, social media has changed the way people communicate. With 2014, the trend continues at a faster pace and means great things for social media marketing.

Social media marketing was the hot item for every brand and business in 2013. Businesses fell in love with the promises of increased outreach and strong, engaged audiences through social media marketing.

At present, some businesses still don’t find social media marketing as a necessity for inbound marketing. For those that are new to social media marketing, here are three benefits you can see from a successful social campaign:

  • Get positive search engine ranking, which can attract more visits to your website
  • Gain word-of-mouth
  • Win over customer trust, turn them loyal, and establish long-term relationships

Still interested? If so, this is how social media marketing will evolve in 2014.

Let Your Content Flow with Google+

With 1.15 billion active users, Facebook still dominates the social media. However, Google+ is going to catch them up rather quickly, says Global Web Index in their Social Steam Report. They have the second highest number of active users at 343 million. It is not just another social media platform.

Google Hangouts is a great feature for demonstrating your product, organizing business meetings, hosting webinars and managing several other B2B applications. Another useful feature can help with SEO rankings is Google Authorship. It puts a face to blog posts that you contribute and makes your links more engaging in Google search results.

Watch how Google+ grows in 2014 and how it influences SEO and social media marketing.

Social Storytelling with LinkedIn

In 2014, LinkedIn is going to continue to be a strong influencer for many businesses. Investis IQ Research says, 64% of the corporate visits come from LinkedIn. Expect this to amplify in 2014 and  become enormously active for B2B marketers. Showcase Page allows companies to focus their messages for particular content to particular audiences, adding to their already impressive list of features.

Visual Social in 2014

Pinterest is no longer the ‘cute’ social media, it now has a big impact on brands and business whose consumers embrace visual design. Pinterest and Tumblr both received a good impetus in 2013. In 2014, it is going to grow. If you are into social analytics, then it’s no surprise that images and video dominate user engagement. In 2014, your business should rely on visual marketing as images bring 94% more views than non-images. Pinterest is using their‘Promoted Pins’ and ‘Popular Pins’ options to help brands muster better productivity. Tumblr has successfully optimized the mobile platform for iPad, Android Devices, and more.

Small yet Big – Feel the Power of Micro-Blogging

For Twitter, 2011 was a big year and even in 2014, marketers expect it to turn as the next big thing. Yes, Twitter is going public, and this means a huge change. A study by Pew Internet & American found that more and more teenagers are taking a huge jump from Facebook to Twitter. It is becoming more prominent and visual. Around 26% of the teenagers said that Twitter is their most important site. Let us see what Twitter has in store for brands in 2014?

Instagram and Vine – Interactive Video is in Trend

Short and sweet is the trend for 2014. People want something snappy and to the point. Micro-video services such as Vine and Instagram are becoming the newest trend and businesses can take advantage by displaying their products to fresh faces. According to Simply Measured, Instagram videos have brought twice the amount of engagement than the Instagram photos in the year 2013. Well, in 2014 it is surely going to multiply. Instagram Direct has started to promote brands and Vine can create a strong message for your business in just 6 seconds.

Social media marketing is vast and demands development at every stage. Using Facebook apps to promote products via business pages, tweeting posts to promote your product on Twitter, pinning product images at Pinboards, sharing product micro-videos at Vine & Instagram or growing a community on Google+ are great places to spread your brand message.

What do you think will happen in 2014? How is social media going to affect business in 2014? Share your thoughts and ideas below.

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