January 20, 2014
/ by Kimberly Cooper
When: March 3 – 7, 2014
What: Breakfast is considered the most important meal of the day, whether it is a huge meal or a quick grab-and-go granola bar. However, people are often in a rush, and breakfast can be forgotten. Instead, encourage your children to have breakfast at school during National School Breakfast Week, March 3-7.
Background: Schools are getting more involved in providing their students with a breakfast to help jump-start the day. National School Breakfast Week is meant to educate parents, schools and children about how a healthy breakfast can benefit children and adults alike.
Story Pitch: A number of groups and organizations can pitch around National School Breakfast Week. Elementary, middle and high schools may promote the importance of breakfast by alerting students of the breakfast options available to them. Nutritionists can note the importance of having a well-balanced diet, beginning with a healthy and hearty breakfast. Grocers and brands can promote specific breakfast foods to parents. Finally, pediatricians and family doctors will want to point out the benefit of not only a healthy breakfast but also a well-balanced diet for children.
Story Hook: According to the Centers for Disease Control, a healthy breakfast benefits cognitive function and mood and reduces the rate of absenteeism. What else makes breakfast vital to health? Consider the following when making your pitch:
Tips: A school that provides adequate breakfast for its children can provide insight into how a full breakfast helps students. In addition, a young student who eats a hearty breakfast each day can weigh in on the importance of eating breakfast.
Global Child Nutrition Foundation (301) 686-3100 www.gcnf.org
National Alliance for Nutrition and Activity (202) 332-9110 www.cspinet.org
National Farm to School Network info(at)farmtoschool.org www.farmtoschool.org
School Nutrition Association (301) 686-3100 www.schoolnutrition.org
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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