February 13, 2014
/ by Teresa Dankowski
Bob Costas’s eyes. The Jamaican bobsled team. The Russian Police Choir. All are poised to be remembered as breakout stars of the Winter Olympics in Sochi.
But if you work in PR or media, the true phenomenon of these Games might be the fact that stories are transcending region and country, riding on the tweets and blog posts of global influencers and reaching audiences worldwide. Then it hits you—“Why aren’t I pitching my stories internationally?”
Cision can help. If you’re looking to share your products, services or clients with new markets, we’ve got 5 Tips For Pitching Your Story Internationally. We interviewed media experts with ties to BRICS nations—the growing economies of Brazil, Russia, India, China and South Africa—for advice on how to pitch stories to foreign journalists and plan successful PR campaigns when mileage and culture separates us from our target audiences.
Be sure to download our free tip sheet, 5 Tips For Pitching Your Story Internationally. Got a tip of your own you’d like to share? Tell us in the Comments.
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