What can brands learn from the Sochi Olympics?
Well, it’s all over. No more keeping track of the latest medals count, watching athletes perform unimaginable feats in the half-pipe and super-G, arguing about the judging at ice dancing, reading about stray dogs or tracking Jason Brown’s ponytail and @sochiproblems on Twitter.
Somehow these Olympics became about so much more than medals and country pride as social, political, cultural and canine issues grabbed media attention and global sympathy.
Register for our upcoming Olympics recap webinar to get some new ideas for your own social media programs. On March 6th, our social media expert Cathy Buena will discuss:
- Why this Olympics will be known in social media as the first “viral games” where some controversial topics garnered more buzz than the games and the athletes.
- What brands can learn from the topics that drove the most engagement.
- Which brands were the winners and losers of the games and why.
- Other key insights on the most discussed products, brands, and campaigns of the Olympics, and how companies can create better social media strategies.
Here are some of the most popular stories from Sochi to help you slowly wean yourselves off Olympic fever and to whet your appetite for the upcoming webinar.
Lesson 1: It Does Not Take a Gold Medal to Become Famous. Johnny Quinn, an American bobsledder, gained notoriety for using his fists to break out of a bathroom. He also later got stuck in an elevator! He now has over 27K followers and has been interviewed by Good Morning America, CNN, Fox Sports and has become an overnight household name. No one can predict what content will go viral, but you should make it easy to share when it does.
Lesson 2: A Picture IS Worth a Thousand Words. Olympic Silver medalist Gus Kenworthy turned the spotlight on a known stray dog problem in Sochi and melted hearts around the world with adorable photos of stray puppies. He has since announced his plans to rescue some of the dogs and has had many emails from people asking to adopt one as well. This is a handy reminder of the power of images.
Lesson 3: Do Not Go On National Television with Pink Eye. I am not really sure what NBC was thinking, but clearly Bob Costas needed some antibiotics and a vacation to recover from his eye infection. Of course, his dilemma was discussed on Twitter as viewers were appalled and sympathetic. I guess the real lesson is, always have a back-up plan and wash your face with bottled water when in Sochi #SochiProblems.
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