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Make Your Social Account Work for You: Facebook Edition

When it comes to social media, Facebook is the most popular, widely used network. Facebook has over 1.3 billion active monthly users from all around the world — that’s almost a fifth of the global population. Despite the emergence of other social networks like Twitter and Pinterest, Facebook also continues to grow. According to StatisticBrain.com, the number of Facebook users increased by 22% between 2012 and 2013. Given the size and popularity of the site, businesses have plenty of opportunities to connect with customers via Facebook. Here are a few ways to get the most out of your Facebook account.

Make Links Memorable

There are a few ways to link to an article or outside source via Facebook post. One of the ways to do so is to start with a regular status and paste a link. Facebook will generate a box which links to the page. Instead of keeping the entire link, shorten it with Bitly and include it in the caption. This type of share grabs the attention of your audience with the image or video while including the link in the caption. Also, when the link is visible, users are generally more likely to click it. Maxwell Systems uses this strategy when sharing content, images and video on their Facebook page.

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Get the Most Out of Your Cover Photo

Until recently, Facebook did not allow users to include calls to action in their cover photo or caption. With that restriction removed, the cover photo has a number of new marketing possibilities. Whether you’re advertising a new product or are letting your customers know about a promotion you’re having, it’s now easier than ever to use your cover photo to generate leads.

To create a stellar cover photo, start with a compelling central image. Make sure your text and background complement this image. Also, be clear about what you’re offering — you don’t want to trick customers into buying or downloading something they don’t want. You may want to include your business logo as well — the corners of the cover photo is a good place for this.

Network with Others in the Industry

Many marketers only use Facebook to connect with customers. This will hopefully help you increase sales over time, but you’re not getting the most out of your site if you don’t also reach out to colleagues as well as clients. You may not be able to network much through the business’s official page, and that’s where your personal account can come in handy. Many people think of LinkedIn as the networking platform, but in reality Facebook has many more users, so there are more opportunities to connect with your peers.

If you use your personal account for business, it’s often a good idea to separate your friends’ list into two categories — potential business contacts and personal contacts. This will allow you to tailor content to your business colleagues, who will likely be much more interested in posts about the future of micro blogging than your nephew’s baby photos. You can also invite business contacts to group chats, and send industry-specific private messages.

Talk Directly With Customers

You can also use Facebook’s tools to have discussions with your customers. On Facebook, you can host a chat on your business page. This chat is centered on a specific topic and allows followers interested in that topic to hear your perspective. When selecting a topic for a chat, choose one that will genuinely interest your followers. For example, if you’re an SEO company, users won’t be interested in hearing you promote your services for an hour, but they will be interested in how to create a good infographic.

Developing the best social media marketing strategy takes time, but the tips above will certainly get you started on connecting with users and generating leads.

Author Bio: Savannah Marie is a social media enthusiast and editor for her blog. When she isn’t writing, you can find her walking a trail with her favorite yellow lab, Remington, baking something delicious, or reading a classic.

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