Super Bowl commercial champions
In the last 48 years, the Super Bowl has become the center piece of every sports fans’ year. Even when their preference is baseball, basketball or soccer, it seems that every American loyally displays their favorite football team’s colors and partakes in four hours of entertaining but grueling athletic warfare on this spectacular Sunday.
However, the Super Bowl stopped being about just the game a long time ago. With such participation comes amazing opportunity for businesses to vie for the attention of these fans, held captive by their team loyalty, with the top commercials creating just as much, if not more buzz than the game itself. With social media, these fans and viewers can provide immediate feedback. Whether it is a fan tweeting about their favorite player or a teenager laughing at a funny commercial, viewers are now deeply engaged in both game time and commercial time festivities.
To give some perspective, last year Twitter boasted a total of 24.1 million tweets about the Super Bowl and its ads. This year, that number was trumped by an amazing 25 million, not to mention other social media sites such as Facebook and YouTube, which offer even more opportunities for fans to sound off. But when 25 million posts are sounding, that gets pretty noisy. That means amazing commercials have to be even more amazing and memorable. Each brand wants the catchiest hashtag that will make their Twitter handle or Facebook fan page the Super Bowl Commercial Champion.
It seems that even with Axe’s #kissforpeace, Budweiser’s #bestbuds and H&M’s #beckhamforHM commercials, the automotive industry was able to capitalize on the ever growing trend and a vast majority of the conversations regarding the Super Bowl ads.
Chrysler took the day with over 95,000 posts, with Kia’s #morpheus Matrix-inspired ads coming in second and, my favorite, Ford’s #nearlydouble ads coming in just behind the leaders in terms of overall Twitter conversations. Chrysler may be our volume leader, but some were concerned that Chrysler may not have gotten the attention they wanted, airing their two-minute spot at the end of the third quarter of a blowout game. I think they got the reaction they were looking for:
And how did people feel about the ads?
Pretty positive, though Audi was the leader with 35% positive conversation, more than any other ad. Because who doesn’t love this face?
Or this face?
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