The Social Games: An Analysis of #SOCHI2014
Reporting Specialist Brittney Lane contributed to this post.
The 2014 Winter Olympics will come to a close on Sunday, and what a wild ride it’s been. Before Opening Ceremonies, we talked Olympics coverage with journalists and we also analyzed how Olympic athletes are using Twitter to build their personal brands.
Now, we’re taking a deep dive into the social data fueling Olympics coverage. Here’s what we found:
Number of Social Media Mentions: 13.7 million*
Top Beats Covered by Journalists Tweeting About the Olympics**:
In Tweets about the Olympics, these Usernames were Retweeted the Most***:
What is your favorite Olympics moment?
*as of 2:30 p.m. CT 2/21/14
**data found using Cision’s media database and social influencer search; as of 2/17/14
***data found using the Cision Social Media Dashboard; represents mentions 2/6/14-2/17/14
Graphics by Marketing Designer Jackie Krupko and Marketing Manager Jennifer Gadus
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