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The Social Games: An Analysis of #SOCHI2014

Reporting Specialist Brittney Lane contributed to this post.

The 2014 Winter Olympics will come to a close on Sunday, and what a wild ride it’s been. Before Opening Ceremonies, we talked Olympics coverage with journalists and we also analyzed how Olympic athletes are using Twitter to build their personal brands.

Now, we’re taking a deep dive into the social data fueling Olympics coverage. Here’s what we found:

Number of Social Media Mentions: 13.7 million*

Top Beats Covered by Journalists Tweeting About the Olympics**:
Sports
Politics
News
Technology
Hockey

In Tweets about the Olympics, these Usernames were Mentioned the Most***:
olympics-charts_04

 

 

 

 

 

 

 

 

 

In Tweets about the Olympics, these Usernames were Retweeted the Most***:

olympics-charts_02

 

 

 

 

 

 

 

 

 

What is your favorite Olympics moment?

*as of 2:30 p.m. CT 2/21/14
**data found using Cision’s media database and social influencer search; as of 2/17/14
***data found using the Cision Social Media Dashboard; represents mentions 2/6/14-2/17/14

Graphics by Marketing Designer Jackie Krupko and Marketing Manager Jennifer Gadus

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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