The Top 3: Social Media Round up
Been living under a rock this week? If so, then you have missed plenty of buzz on social media; from updates on the Olympics, to new TV hosts, to huge waves being made in the tech industry. All of these topics have been discussed about, in-length, with dozens of articles being written across dozens of websites. But who has the time to keep up with all of it? Luckily, if you have been out of the loop for the last week, we have the top three most newsworthy stories that are being talked about online.
Facebook Buys WhatsApp
The biggest story online this week was the news that social media powerhouse, Facebook, is going to buy social messaging company WhatsApp for a hefty 19 billion dollars. That’s a lot of cash. And although this may seem like way more money than what a glorified video and text messaging service is worth, it seems that Facebook is looking to make ground in new ways of communicating.
In fact, Facebook has been on a bit of a shopping spree for messaging apps for a while, with its last attempt to buy Snapchat falling through after an offer of 3 billion dollars last November. Why does Facebook hold this fascination? A popular messaging app has been in the works at Facebook for years. Just a year ago Facebook attempted to produce a copy of Snapchat that failed, as well as released separate messaging apps for the IOS and Android, none of which have stuck.
The best guess for the buyout is the fact that WhatsApp is widely popular with the two demographics Facebook wants: teens and foreign countries. As Facebook has gotten more popular, teenagers have been leaving in search of new networks, WhatsApp being one of them. Teens and young adults are how Facebook got popular in the first place, so following the trends that teens are setting is natural. The second reason for the buyout is Facebook’s need to expand. With seemingly all of America on Facebook it becomes an imperative for them to expand into multiple smaller, undeveloped markets. And wouldn’t you know it, WhatsApp already has quite a foothold.
Jimmy Fallon Hosts The Tonight
The big news on television was the changing of the guard on the Tonight show. With Jay Leno stepping down, Jimmy Fallon has taken over as the new king of late night. This change has also prompted the return of the Tonight Show broadcast in New York after 42 years.
So far it has been off to a rousing success. Jimmy’s first episode had him accompanied by a slew of celebrity guest appearances including: Tina Fey, Stephen Colbert, Mariah Carey, Lindsay Lohan, Mike Tyson, Lady Gaga, and Robert DeNiro.
With the first comedian appearance on the show by Jerry Seinfeld, it seems that Fallon is pulling out all the stops in his initial honeymoon phase. What’s more, all this effort appears to be paying off- as ratings for the Tonight Show for its second, Tuesday episode scored 7.37 million. This is a decline of about 35% from Night 1. But still about 85% more than the average Tuesday audience this season for “Tonight” (4.01 million) and the largest on a Tuesday for the program since December 2000.
As of writing this post, USA is in fourth overall with nine gold medals, seven silver medals, and eleven bronze medals. America follows Canada, Russia, and first place- Norway who holds less total medals overall (at 22) still holds 10 gold medals, one more than the rest.
With two more days of the Olympics left, it is still anyone’s game. Plus, with games like snowboarding still to be determined, there’s a pretty good shot that America will shoot up in the ranks. The most newsworthy win was by USA teen Mikaela Shiffrin, who is the youngest Olympic Slalom gold winner.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.