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The View from Twitter: Corporate Communications Go Tweet

Twitter’s Editorial Director Karen Wickre has mastered the art of corporate communications  – whether it comes in 140 characters or significantly more – and we’re pleased to announce she’ll share her expertise at Demand Success 2014.

Demand Success - Twitter Communications

Karen joined Twitter in 2011 after nine years at Google, where she developed the tech giant’s corporate content strategy, built its first blog and turned its Twitter platforms into global channels. Below we’ll take a look at some of the brands that best use Twitter for corporate communications.

We hope to see you at Demand Success 2014. Alongside Karen, a star-studded cast will speak at the conference on June 5 and 6.

Karen Wickre - Demand Success

Our newest# Demand14 speaker, Twitter’s Karen Wickre,

The roster includes entrepreneur and star of HBO hit series “Entourage” Adrian Grenier, Digital Marketing Evangelist for Google Avinash Kaushik and Leslie Bradshaw, a new addition to Demand Success who will share her  visual storytelling expertise. (Want to see the rest? Click here!)

Do you Demand Success? Register for the conference on June 5th and 6th now!

Without further ado, let’s take a look at five of the top brands using Twitter for corporate communications:

1. GE stays on the cutting edge

General Electric has positioned itself as a brand that loves innovation, and its Twitter feed makes that apparent. Recently it has discussed futuristic tech that’s just around the corner and celebrated Inventor’s Day.

It’s #InventorsDay! In honor of the age at which Edison earned his 1st patent, we’re kicking off #22DaysOfInvention.

— General Electric (@generalelectric) February 11, 2014

2. Alabama Power weathers the storm

When it comes to bad weather, sometimes a utility can only react to and report on the situation. Since several area newspapers folded, Alabama Power has become its own news outlet. That includes tweeting as a winter storm beat down on the Southeast, informing of outages and weather forecasts.

We have about 1900 customers out in Heflin – not sure if it is directly ice-related. Other than that, all clear so far. #ALwx — Alabama Power (@alabamapower) February 12, 2014

3. Google continues what Karen started

It seems that Google makes an update or introduces a new product every day. It can be hard to keep up, unless you follow the company’s Twitter feed. It provides updates to products, raises awareness for causes important to the brand, and gives product tips.

It’s time to reform government surveillance. Join us in speaking up to Congress: #thedaywefightback — A Googler (@google) February 11, 2014

4. Intuit attempts to draw women to tech

For years, Intuit has fought against the under representation of women in technology. The company’s Twitter feed helps raise awareness for the issue, including recently when their “Girl Geek Dinner” was live-tweeted.

“I think the world needs way more girl geeks than it has.” – @anutewary at #IntuitGGD — Intuit Inc. (@IntuitInc) February 7, 2014

5. Twitter defends its users

(Like we could not list Twitter!) Twitter, unsurprisingly, has a strong presence on its own platform, announcing product updates, milestones and promoting its company values. Lately, the social network has showed that it intends to defend its users’ data.

Today we’re proud to support The Day We Fight Back, to end mass surveillance. + #transparency — Policy (@policy) February 11, 2014

Want to see Adrian Grenier and more? Register for Demand Success today!

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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