The View from Twitter: Corporate Communications Go Tweet
Twitter’s Editorial Director Karen Wickre has mastered the art of corporate communications – whether it comes in 140 characters or significantly more – and we’re pleased to announce she’ll share her expertise at Demand Success 2014.
Karen joined Twitter in 2011 after nine years at Google, where she developed the tech giant’s corporate content strategy, built its first blog and turned its Twitter platforms into global channels. Below we’ll take a look at some of the brands that best use Twitter for corporate communications.
We hope to see you at Demand Success 2014. Alongside Karen, a star-studded cast will speak at the conference on June 5 and 6.
The roster includes entrepreneur and star of HBO hit series “Entourage” Adrian Grenier, Digital Marketing Evangelist for Google Avinash Kaushik and Leslie Bradshaw, a new addition to Demand Success who will share her visual storytelling expertise. (Want to see the rest? Click here!)
Without further ado, let’s take a look at five of the top brands using Twitter for corporate communications:
1. GE stays on the cutting edge
General Electric has positioned itself as a brand that loves innovation, and its Twitter feed makes that apparent. Recently it has discussed futuristic tech that’s just around the corner and celebrated Inventor’s Day.
— General Electric (@generalelectric) February 11, 2014
2. Alabama Power weathers the storm
When it comes to bad weather, sometimes a utility can only react to and report on the situation. Since several area newspapers folded, Alabama Power has become its own news outlet. That includes tweeting as a winter storm beat down on the Southeast, informing of outages and weather forecasts.
3. Google continues what Karen started
It seems that Google makes an update or introduces a new product every day. It can be hard to keep up, unless you follow the company’s Twitter feed. It provides updates to products, raises awareness for causes important to the brand, and gives product tips.
4. Intuit attempts to draw women to tech
For years, Intuit has fought against the under representation of women in technology. The company’s Twitter feed helps raise awareness for the issue, including recently when their “Girl Geek Dinner” was live-tweeted.
5. Twitter defends its users
(Like we could not list Twitter!) Twitter, unsurprisingly, has a strong presence on its own platform, announcing product updates, milestones and promoting its company values. Lately, the social network has showed that it intends to defend its users’ data.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.