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March Madness is more social than ever

The snow is melting and temperatures are warming up, which can only mean one thing – it’s time for MARCH MADNESS! Aside from Super Bowl Sunday, the NCAA Men’s tournament is the biggest sporting event in America. Whether you are a die-hard fanatic, casual fan, or just like the mascots, you are aware that it is March Madness. It’s unavoidable. As you tell from the graphic below, people from Seattle, Washington to Gainesville, Florida have filled out a bracket (or brackets in my case) with the hopes of winning a pool.


With the birth of social media, the 11 days of NCAA basketball are nothing like they used to be, as the ways in which fans watch, cheer for, and interact with each other and even the players and coaches have drastically changed. Long gone are the days of sitting on the couch, in front of your TV with bunny ears watching the only game that’s on while your favorite team’s game is blacked out because only one network is covering the tournament.

Nowadays, there are multiple games being shown on multiple channels. You will probably be sitting in front of a flat-screen high definition TV with your Microsoft Tablet, Surface, or Windows phone on your lap engaging in friendly “trash talk” with fans across the nation. No longer do you have to pay top dollar on game tickets, air fare, and hotel accommodations to rub your team’s victory in the opposing fans face. From Facebook to Twitter, to forums, we can celebrate our team’s win from the comfort and safety of our own homes.

Over the last few years more and more people are “joining the conversation.”  Since 2012, the amount of people engaging in tournament talk has more than tripled. This is before the tournament even tipped off. I anticipate these numbers to only increase as Cinderella stories emerge, top seeds fall, and brackets get busted.

Be sure to keep up with Visible’s Sports Pulse  where we’re tracking those ever-important trending topics of March Madness >>



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Cision's research staff makes over 20,000 media updates to Cision's Media Database each day! For more updates and other thought leadership in the industry, follow @Media_Moves.

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