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Support alcohol abuse awareness in April

Man drinking bottle of beerWhen: April

What: Although alcohol is a common and accepted part of our culture, it’s also the most commonly abused drug among youth, and contributes to the deaths of some 1,700 college students each year. This April, support efforts to prevent alcohol abuse and aid in recovery during Alcohol Awareness Month.

Background: Alcohol Awareness Month was begun in 1987 by the National Council on Alcoholism and Drug Dependence. This year’s theme, “Help for Today, Hope for Tomorrow,” focuses on aiding youth with treatment and prevention of alcoholism.

Story Pitch: The younger a person starts drinking the greater the risk that alcohol use will turn into abuse, so schools, colleges and other centers of education are a crucial part of this event. Straightforward workshops and talks from people recovering can work to show the price of abuse and recovery. Community organizations that work to help people recover can take this as a chance to work with schools and colleges to educate and reach out to people with a history of abuse. This month is also a great chance for the alcohol industry to support the responsible use of their products. Safe driving campaigns and organizations can also take this time to promote their message, while also taking steps to actively engage with the community.

Story Hook: It’s estimated that underage alcohol abuse costs the U.S. $62 billion annually. What are other hidden costs to abuse? Keep the following in mind when making your pitch:

  • What roles do alcohol advertising and societal attitudes play in abuse and recovery?
  • What encourages people to develop a health or unhealthy attitude toward alcohol?
  • What are often overlooked ways in which people can get into recovery?
  • What role can workplaces have in recognizing addiction and helping someone recover?

Tips: Be sure to provide contact information for local addiction counseling centers and alcohol abuse educations.


Alcoholics Anonymous World Services
(212) 870-3400

D.A.R.E. America
(310) 215-0575

National Council on Alcoholism and Drug Dependence
(212) 269-7797

National Institute on Drug Abuse
(301) 443-1124

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