Viralheat Speaking at the ad:tech 2014 Conference
Traditional real-time monitoring and engagement has lost is luster. The future of successful social media marketing depends on using predictive social analytics and behavior to identify potential leads, which increases ROI and exceeds sales and marketing goals.
Want to learn more?
Join Jeff Revoy, CEO of Viralheat, and Jay Stock, VP of Digital Solutions at Experian Marketing Services at ad:tech San Francisco 2014. The session, entitled “The Move to Predictive Social Behavior,” will cover how businesses can use predictive social behavior to identify potential leads, increasing acquisition and conversion rates. Join the conversation on March 27 at 2:30 pm at Moscone West, Social Room 3020.
“If you want to see tangible results for your social media strategy, you need to focus on predictive social behavior,” Revoy said. “The ability to identify potential leads using predictive behavior analysis gives brands impressive results by allowing them to identify users with definitive purchase intent. Brands can then beat competitors to the punch and reach out to these pre-qualified hot leads and offer their products, services, etc.”
“Social media plays a significant role in business strategy today, but businesses continue to struggle in finding the right way to use it,” Stocki said. “I think we’ve found the winning combination in predictive analytics and social media. With the right data and intelligent analytics, marketers now have the ability to understand how social media influences the purchase decisions of their best customers and how to use that insight to make that experience more relevant for them and more profitable for their business.”
The ability to identify potential leads using predictive behavior analysis allows brands to locate users who have a definitive purchase intent before they need to make a purchase decision. For example, from countdowns to “#movingday” or “#graduationday” to announcements of “#imengaged” or “#isaidyes,” consumers constantly provide information that allows businesses to predict buying behavior by announcing countdowns to definitive events that require specific products or services. This data can then be used to set up targeted ad campaigns or to reach out through social channels directly.
If you’re in the area, stop by and learn what predictive analytics can do for you.
And don’t forget, mark your calendars!
- ad:tech takes place on March 26 – 27 at Moscone West, San Francisco
- Revoy and Stocki will be speaking on March 27 at 2:30 pm in the Social Room
About ad:tech San Francisco 2014: The ad:tech conference series is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world. The two-day ad:tech San Francisco 2014 event offers professionals the opportunity to gain valuable insights from the nation’s top digital marketers through keynote presentations laden with real-world examples and case studies. The conference also provides a marketplace for buying and selling, a community for networking, a forum for exchanging ideas, and an opportunity for contributing to industry trends and initiatives.
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