Viralheat Speaking at the Social Media World Forum, Europe
Major brands today are on social media: Coca-Cola, Nike, and Williams-Sonoma. Engaging customers via social isn’t anything new, yet marketing departments struggle to show tangible social ROI results.
Predictive social behavior and analytics provides companies the tangible results they are looking for by allowing them to use social media to identify hot leads and increase social conversion rates. The real-time monitoring and engagement techniques businesses use is no longer an effective lead-generation or conversion tactic. When a user tweets “I need coffee,” businesses have only a few moments to reach out to the user before he/she loses all purchase intent (he went for a competitor’s coffee or opted for an energy drink instead), resulting in missed opportunities.
Viralheat’s ability to identify potential leads using predictive behavior analysis allows brands to locate users who have a definitive purchase intent before they need to make a purchase decision. For example, from countdowns to “#movingday” or “#graduationday” to announcements of “#imengaged” or “#isaidyes,” consumers constantly provide information that allows businesses to predict buying behavior by announcing countdowns to definitive events that require specific products or services. Viralheat imports this data and tags it as a lead, providing not only increased revenue but also tangible results supporting the benefits of social media marketing.
Would you like to learn more?
Viralheat CEO Jeff Revoy and Deutsche Telekom-Hosted Business Service CMO Paul Sebastien are speaking at the Social Media World Forum, Europe (#SMWF). The pair will cover how businesses can use predictive social behavior to identify potential leads, increase ROI, and exceed sales and marketing goals. The session, entitled “The Move to Predictive Social Behavior,” will be held at The Brewery in London on March 31 at 4:20 pm during the “Social Business” breakout session in Breakout Room 4 – King Vault room.
“If you want to see tangible results for your social media strategy, you need to focus on predictive social behavior,” Revoy says. “The ability to identify potential leads using predictive behavior analysis gives brands tangible results by allowing them to identify users with definitive purchase intent. Brands can then beat competitors to the punch and reach out to these pre-qualified hot leads and offer their products, services, etc.”
The two-day Social Media World Forum (taking place March 31 – April 1) is the leading social media & digital marketing venue that connects marketers, digital brand managers, and agencies with social tools and platforms. Attendees will learn new social marketing strategies, focusing on how brands use social networks as a marketing tool.
“Social media plays a major role in business strategy today, but businesses still struggle to show the tangible results of their social media efforts,” says Sebastien, CMO of DT-HBS/T-Mobile. “We’ve found the winning combination in predictive analytics and social media. The use of predictive social behavior played a major part in the successful launch of T-Mobile’s first business product.”
Viralheat’s Senior Social Media Strategist Eileen Bernardo will be holding down the Viralheat booth. If you’d like to see a product demo or just want to hear what it is Viralheat offers enterprises, stop by and check her out at Booth 14. More details about the conference can be found at www.socialmedia-forum.com/europe.
And don’t forget, mark your calendars!
- #SMWF taking place on March 31 – April 1 at The Brewery in London
- Revoy and Sebastien speaking at 4:20 pm on March 31 in the “Social Business” breakout session
- Check out Booth 14 for more info or a Viralheat product demo
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