Weekly Feature for Fashion & Beauty Fanatics: Q&A with Nicole Parker of L’Occitane
Beginning April 1, the skincare, fragrance and bodycare brand L‘Occitane will switch from using an external public relations firm and focus their PR efforts in-house, with the appointment of new PR manager Nicole Parker. We were excited to chat about her new role at the popular beauty brand, and what she is most looking forward to with the development of its in-house PR team!
Q: Congratulations on your new role as PR Manager for the L’Occitane brand! Can you tell us a bit about your background and your experiences that led up to this role?
A: Thanks Gina! So excited to join the L’Occitane US team. I started my PR career as a beauty account coordinator at Kaplow less than two weeks after graduation from Syracuse’s S.I. Newhouse School of Public Communications. I had majored in PR and interned with great companies like Anne Fontaine and Sheraton Hotels before landing the role through a referral.
Q: Have you always wanted to work within the beauty industry?
A: Beauty has always been a passion of mine and I’ve always enjoyed experimenting with new products. My parents knew I had a future in beauty when an attempt to curl my hair at age nine left a teasing comb tangled at my roots, and a two-hour removal process with Dad’s pliers.
Q: What are some challenges you anticipate as the PR manager for such a well-known product?
A: L’Occitane offers so much more than I imagined. Beyond skincare, we extend into the body, hair care and fragrance categories as well. With so many products to choose from, there’s really something for everybody and finding the perfect fit for each editor will be a challenge I look forward to conquering.
Q: What are you most looking forward to in your new role?
A: I’m very excited about integrating into the team. I’m learning more about the brand each day and look forward to the point when I can become a resource of knowledge for others.
Q: What are some of your tricks of the trade in getting the attention of beauty journalists and bloggers?
A: Personalization and knowing your audience is key. No one wants to receive information that doesn’t pertain to them.
Q: OK so tell us–what is your go-to skincare routine to combat this harsh winter (or wait, it’s spring?!)
A: Haha, you could have fooled me! Normally at this time of year I’m swapping my winter moisturizer for something on the lighter side. Low and behold, I recently discovered L’Occitane’s Divine Extract and needless to say, I was an instant fanatic. The light texture makes my skin feel like new – hydrated with a matte finish, perfect to wear day or night.
Q: Any advice for students studying to be in the beauty publicity industry?
A: Figure out what beauty brands you like! Are you a drugstore diva or a prestige counter shopper? Do you prefer natural ingredients or hard science? I find it’s easiest to work for a brand at a level and price point that you feel comfortable with and passionate about.
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