March 18, 2014
/ by Sukhraj Beasla
Following the announcement of a revamped News Feed, Facebook last week said it would introduce a streamlined look for Pages. Announced March 10th, redesigned pages will change the appearance for visitors and admins. The new look is rolling out on desktop initially and will display content in a single stream, while admins will lose Page tabs.
The most immediate change will be the way the page is set up. Remember the two-column view? That will now change to a single-column view and mirror your profile page with a few slight modifications. The change will mean that a Page’s post will appear on the main wall of content on the right-hand side of the page. The left column will display information about the brand such as business hours, contact information, and URLs, as well as photo and video galleries. The two-column design was first introduced in 2011 and resisted by many but begrudgingly embraced by most.
With the new design, Facebook is trying to make it easier for you to scroll through the walls of the pages you love, instead of looking at content side by side. It also makes it faster to get the information you need from a page. These new redesigns are part of Facebook’s efforts to make it easier for the user to navigate and operate Facebook in a simplified manner.
For admins, Facebook is supposedly adding tools to make it easier to get the information they need. If you’re Facebook savvy, this wasn’t a particularly hard task to begin with but it is nice that they have now rolled out their “Pages to Watch” feature to all pages. Pages to Watch was first introduced last July and was only available to a few pages and beta testers. With the new redesign, all admins have access to this feature, which allows them to closely monitor competitors’ Pages and see their activity such as likes and compare what info they’re putting on their Pages. This new feature gives your brand the competitive edge.
With the new redesign, admins have immediately noticed that tabs have all but disappeared. It is possible that they are hidden in a “more” section but at this time no one knows for sure since the new design will be rolling out sometime this week. If your brand relied heavily on tabs, it might be time to rethink your strategy and start driving traffic with ads, which might be Facebook’s secret underlying desire here to drive revenue and give its users a new design all at the same time.
Bonus feature: if you have not liked a page you’re stalking, there will be a white strip on the top that follows you while scrolling prompting you to like the page. This will only disappear once you like the page. This should be a feature that all brands and admins will most certainly love since it will encourage users to like the page they’re on.
The new redesign will begin rolling out this week. If you’ve been on your page recently, you might have noticed a call to action to join a waitlist. Overall, this new look is impressive. Are you looking forward to the new design or did you like the old one? Let us know on Twitter @viralheat.
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