4 Things You Can Do Right Now to Step Up Your Social Media Game
Raise your hand if you’ve been in this situation: you’ve created some great pieces of content that have been popular with your social media audience, but you find yourself posting this same content over and over, on a loop. The temptation to drift into social media autopilot can be difficult to fight. After all, what’s wrong with living life by the adage “if it’s not broken, don’t fix it?”
While you may be able to coast on with your social media tactics, it’s important to occasionally check in and find ways to improve your social strategy. Take some time to consider how the four following tactics could improve your social media work.
Revisit your social media goals
Hopefully you have been working with a set of goals in mind as you go about your social media work. If you don’t have set goals, you absolutely must take the time to decide what drives your every move on the Internet. Whether your goal is to increase traffic to your blog, assist in customer support or create sales leads, you need to have a purpose. If you aren’t keeping a specific goal in mind, you are risking wasting time and energy on content that isn’t helping you achieve anything.
If you have a set of goals already in place, revisit them to remind yourself of what you want the end result of every post to be. Honestly assess how well your content has been matching up to your objectives. If you have started to slip away from what you’ve set out to achieve, figure out what you need to alter to get back on track.
Listen — even when they aren’t talking about you
Your brand isn’t the only thing that matters on the Internet, and it shouldn’t be the only thing that you pay attention to. Listen to the chatter on your social streams and don’t limit your listening just to conversation about your brand and industry.
Are there any topics that your followers all seem to be chattering about? What topics are trending? Being aware of what is going on outside of your brand is crucial to knowing what captures the attention of your target audiences. Think of this chatter as a cheat sheet: a wealth of information that can help you better tailor your content to give your followers the type of information they want to see. You certainly shouldn’t try to include your brand in every hot topic (this is always sniffed out as disingenuous) but being aware of when you can gracefully add to the conversation can be very rewarding.
Size up the competition
Along the lines of listening, you should spend some time analyzing the social media presence of your biggest competitors. While you may not be thrilled to get acquainted with your rivals, the time you spend understanding how they function can help you one-up them.
How does their approach to social media differ from yours? How are their followers different from yours? Why would a person be more interested in their content than yours? Understanding these differences can help you figure out how to realign your tactics to engage your audience and benefit from the competition’s weaknesses.
Scrutinize your previous work
Yes, we know that revisiting your old writing can sometimes be as fun as having your teeth pulled. However, reviewing the work you’ve done over the past few months will allow you to honestly answer the question, “What’s working?” What posts inspired engagement? What content did you think would be a hit but turned out to be a flop? Were there any missed opportunities? Use this history to your advantage and determine what types of posts you should focus on moving forward.
The wonderful thing about social media is that you can learn quickly from your mistakes. Setting aside some time every quarter to reflect and plan can help you make the most of your content.
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