April 22, 2014
/ by Sukhraj Beasla
Earlier this month, Twitter announced that it would be dramatically changing up things and redesigning profiles. At first glance, the new design looks and operates a lot like Facebook.
As a major social media network, Twitter has been struggling to attract an audience on it’s web platform despite offering programs like Sponsored Tweets and opening up their analytics for all to see. With this aggressive new design, Twitter is hoping to win back their core audience and get them excited about tweeting from Twitter itself vs. other Twitter platforms.
Let’s take a look at some of the exciting new changes.
Brand new cover photo and bio: The new redesign steals a key feature from Facebook – a bigger, broader cover photo. You can change this up often to highlight something new or create a custom cover photo for Twitter that matches your other networks. Twitter has also changed up the bio a bit to now include the date you joined – just in case anyone is interested.
Pinned Tweets: With a rapidly moving timeline, your most important tweet might get lost in the shuffle especially if you’re a brand that interacts a lot on Twitter. Now you can pin a tweet to the top of your profile page (much like Facebook) and leave it there to make an announcement, offer time sensitive content, and keep important information at the top of your timeline.
Pictures, pictures, pictures: All users are now able to upload up to four images in a single tweet. This is a great way to tell a short story, offer previews of a new product or service, or tweet a series of photos from consumers that represent your brand the best.
Showcase your best tweets: Tweets that get the best engagement values via retweets, replies, favorites, etc. get to take up prime real estate on your timeline and will be appear larger on your profile so that consumers can continue engaging with that tweet and brands can get the maximum value available for that tweet. To get that kind of value from the redesign, if you haven’t already, start paying attention now to what your followers are talking about and use those keywords, phrases and images in your tweets.
This redesign appears to the first major step in Twitter’s efforts to remake itself and appeal more to brands. Rumors are, that in the future, Twitter may drop hashtags and replies, but for now this platform change is a big first step and a great way for brands to get excited about Twitter again.
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