Implementing True Measurement: An Earned Media Management Strategy Learn More

Hungry Huskies doesn’t equal hungry fans

napier1Now that the madness is over and the University of Connecticut men’s basketball team has been crowned champion for the 4th time in the last 15 years, it’s time to accept UConn as a legitimate dynasty. As Steve Weisman proclaimed on ESPN’s “Outside the Lines”, “UConn is the best team of the millennium.” Not only was UConn’s run impressive, considering they didn’t win their conference’s regular season or conference tourney, it also makes Shabazz Napier, Tyler Olander, and Neils Giffey the only UConn players in history to win two national titles.

As you might think, UConn’s dominant run would lead to more trash talking and banter amongst their fans and opposing fans the further they advanced in the tournament. As the UConn men’s basketball team tore threw opponents week after week, their Share of View trended up as well. As Shabazz Napier kindly asked for everyone’s attention Monday night to proclaim he and his teammates the “Hungry Huskies”, their Share of Voice skyrocketed.


While their fans’ social media activity increased during their championship run, their share of the overall conversation was the least amongst all of the teams that made it to the Final Four.  As you see below both Kentucky and Florida had almost twice as much activity.


While you didn’t get to cut down the nets on Monday night, Big Blue Nation can at least take pride in winning the social media championship. Congratulations! Tyler Austin Black getting that tattoo was a good idea, afterall.

Now, don’t get your pom pom’s in a bunch, I’m only kidding.  However, Big Blue Nation can’t be too upset. Coach Cal has another group of future NBA lottery picks coming on campus next fall.  The only question is, will he be around to coach them? Or will he run to LA LA Land for the riches of the NBA?

About Cision Staff

Cision's research staff makes over 20,000 media updates to Cision's Media Database each day! For more updates and other thought leadership in the industry, follow @Media_Moves.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.