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Marketo Webinar: The Move to Predictive Social Analytics

As the social media marketing of tomorrow, predictive social analytics drive sales and increase the number of leads in your business’s pipeline. How?

Take a quick look at any of your social media feeds. Chances are someone is talking about what they want or need in one form or another. Consider all the posts from “#itsaboy” to “#isaidyes” to “#newcar” – people constantly share facts about their personal life in a public forum. This kind of information sharing allows businesses to predict buying behavior by identifying the consumers who are sharing their wants and needs for definitive events on social channels. Relevant businesses can then reach out to these individuals with deals or promotions, knowing that the consumer will be in need of their product or service at some point in the future, increasing the number of conversions through the identification of hot, pre-qualified leads.

On April 30th, a Wednesday, at 10 AM PST Appia VP of Marketing Sally Lowery, Viralheat CEO Jeff Revoy, and Marketo Marketing Programs Specialist Carra Manahan will host a webinar on predictive social analytics and Appia’s new product launch. Mark you calendars and don’t forget to sign up.



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