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Predictive Analytics at Massive: the Advertising and Marketing Summit

Want to learn how the enterprise social media management of tomorrow can drive your social ROI and conversions? Want to invest in a product that yields social dividends? On April 3 at the Massive: the Advertising and Marketing Summit, Viralheat will showcase its lead identification and predictive analytics technology.

Predictive analytics anticipates buyer intent via human intent and natural language processing technology to deliver leads as they happen. Rather than relying solely on cold calling and marketing automation processes, predictive analytics enables businesses to convert their social media channels into revenue-generating pipelines. These leads can either be handled individually or imported into a third-party platform, such as Salesforce. So how does it work?

Imagine you’re a moving company and you’re struggling to justify your social media marketing budget. Bob here is relocating eighty miles north of his current home. Excited about a new job and a new city, he tweets and posts to his Facebook “#movingday.” Predictive analytics identifies this as a potential lead. You’re able to reach out to him and recommend moving boxes, tape, and a van he can rent. Now imagine thousands of hypothetical Bobs. Predictive analytics has now increased your lead identification and social ROI. As the digital manager, or social media strategist, or even intern who simply manages your company’s social, you can take these hard metrics, based in lead ID and conversion rates, and show higher management your social ROI. Rather than depending on marketing soft speak (i.e. users enjoy “being heard;” or customers “sometimes” reach out to us), you can produce tangible, verifiable metrics on your social.

On April 3, this coming Thursday, the Viralheat team will be offering up live demonstrations of predictive analytics. Viralheat co-founder Vishal Sankhla will be manning the Viralheat booth. Stop by and ask him how predictive analytics can change your business’s approach to social media.

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