April 21, 2014
/ by Teresa Dankowski
Moms. It’s been said they know best, there’s no substitute for their love and all women become theirs. It’s also widely known that they’re a powerful force in the marketplace. With women accounting for $7 trillion in consumer spending in the United States, influencing or making 85 percent of all purchasing decisions, it’s easy to see why moms are some of the most influential people across social and traditional media.
So how do we as PR and marketing professionals connect with moms and get them to cover our brands, products and services? Cision has your answer. Our free Mother’s Day Pitching Kit features some of today’s most impactful mom bloggers, offers tips for pitching your story and provides valuable demographic and social insights to help you build relationships with these influencers.
Skip the flowers this Mother’s Day and give mom bloggers the stories they want, when they want them. Download our free Mother’s Day Pitching Kit today and see how you can improve your PR and marketing efforts.
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