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The Future of the Ever-evolving Twitter

Social Media Manager Lisa Denten and Digital Engagement Manager Gina Joseph contributed to this post.

Twitter has come a long way since the first tweet was sent by founder Jack Dorsey on March 21, 2006. Simple and concise, the 140 character limit on Twitter ensured that tweets could be sent by SMS. Eight years later, the micro-blogging platform has stayed true to its simple roots, but has gone through many changes over the years as social media has evolved. Let’s take a look at the unique history of Twitter, and investigate where the platform could be headed in the future. 

2006 — The Birth of Twitter


From humble beginnings a behemoth is born. The first tweet ever sent.

2007 — What’s a Twitter?
Early adopters had already flocked to Twitter in droves to share blog posts, Internet memes, and other knowledge.  According to TechCrunch, in April 2007 Twitter had 50,000 active weekly users.

2007 — The #Hashtag
The integration of the hashtag in August links together conversations around a particular keyword or phrase, changing Twitter forever, and improving the way people communicate and search for topics on the platform.

hashtag tweet

2008 — The Presidential Election
The 2008 presidential election brought many users to the platform to debate and pontificate about the candidates. President Obama leveraged his social media accounts to create content and connect with a large portion of his target demographic: young adults. According to TechCrunch, Twitter jumped to 200,000 active weekly users.

2009 — The Big Bang
One in five Internet users are now on Twitter or another status update service, Pew Research Internet Project says. At this time, Pew’s research showed that women used Twitter more than men, and 18-29 year olds were the age group using the platform the most.

2010 — Twitter is Hiring!
Twitter has 106 million users and 55 million tweets per day. Plus, it grows from 40 employees to 175!

2011 to 2012 — Tweeting from Space and Beneath the Sea
The first tweet from space is sent out by astronaut Mike Massimino. Houston, we have a retweet! Twitter also hit 100 million monthly active users,  50 percent of which logged in every day. Director James Cameron became the first person to send a tweet from 35,755 feet beneath the sea when he explored the deepest point in the ocean, the Mariana Trench.  Also in 2012, President Obama celebrated his re-election by tweeting  out #FourMoreYears and it was retweeted nearly 1 million times.


2013 — Vine & Twitter’s IPO
Twitter launched 6-second video service Vine on Jan. 24, 2013, and its IPO went live on Nov. 7, 2013, at $45 per share. The platform has 241 million active monthly users as of December 31, 2013.

This year, a record was broken with Ellen’s #oscars selfie, Twitter announced tagging in photos, continues committing to social TV, and announced a new user web profile. The best place to look on the future of Twitter is the future of digital life. According to a report by Pew, experts agree that these trends will shape digital technology in the next decade, and we think Twitter, too:

  • A global, immersive, invisible, ambient networked computing environment built through the continued proliferation of smart sensors, cameras, software, databases, and massive data centers in a world-spanning information fabric known as the Internet of Things.
  • “Augmented reality” enhancements to the real-world input that people perceive through the use of portable/wearable/implantable technologies.
  • A continuing evolution of artificial intelligence-equipped tools allowing anyone to connect to a globe-spanning information network nearly anywhere, anytime.
  • Disruption of business models established in the 20th century (most notably impacting finance, entertainment, publishers of all sorts, and education).
  • Tagging, databasing, and intelligent analytical mapping of the physical and social realms.

What do you see for the future of Twitter?


Image from Geee Kay via Flickr

Tags : social media

About Mischaela Advani

Mischaela Advani is a contributor to the Cision Blog, and works in Product Development at Cision. Outside of Cision she is on the Board of Directors for the Chicago Fashion Foundation and a committee member for the US National Committee for UN Women. She likes emerging technology, fashion, human rights advocacy, working on UN supported projects, and writing. Find her on Twitter @MischaelaAdvani.

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