Weekly Feature for Fashion & Beauty Fanatics: Q&A with Stephanie Carper of Glam Slam!
Since taking that first step into the blogosphere, fashion and beauty blogger Stephanie Carper hasn’t slowed down. She is the founder and editor in chief of Glam Slam!, and serves as a creative writing and blogging consultant. She took a short time out to chat with us about her passion for using fashion as a confidence-builder, and about her PR pet peeves and best tips.
Q: Tell us a bit about your background, and where your love for fashion and beauty began! How about your career in writing?
A: I would definitely consider myself a “right brained” person. As long as I can remember I’ve been creating one thing or another. My love for writing really started as a teenager and grew from there. I have a background in marketing and social media, as well as a strong love for fashion and beauty. I love finding new and creative ways to express that love through my blog. I also have an active YouTube channel where I focus a little more on beauty- related topics.
Q: When did you decide to launch your blog, Glam Slam!?
A: I started my blog in late 2011. I really started taking things seriously (being consistent with posting and networking) in mid to late 2012. Starting my blog was one of the best decisions I ever made. It’s so great to have an outlet for my creativity. Creating what content you want on your own terms, connecting with readers and other bloggers in the blogging community is amazing. I’ve met so many great people since I started and I’m excited to see what the future holds!
Q: On top of running a successful fashion and beauty blog, you also serve as a consultant for creative writing and blogging. How do you balance everything?
A: It can be hard sometimes. Aside from work and blogging, we all have full-time lives as well! Finding balance can be difficult, but, also necessary. I only recently started consulting. I primarily assist in helping new bloggers set up their blogs and accompanying social media strategy. So I work with small lifestyle businesses new to social media by helping develop their brands and set up their social accounts, and also offer blog writing services. It is a new challenge, but I welcome this challenge and look forward to continuing to grow that business aspect.
Q: What makes Glam Slam! unique?
A: Not being your typical size 0 or 2 (haha!), I wanted to start a blog showing that no matter what size, who you are, where you live or how much money you have, fashion is for everyone. Fashion and personal style to me is all about confidence. Finding your own unique style and finding what makes you happy and feel confident is something I want and believe everyone deserves. If you are true to who you are, find your own unique style and are confident in yourself, you’ll always be a “Glam Slam”!
Q: What is a favorite beauty tip or quote you like to share?
A: These aren’t necessarily beauty tips, but they define what I believe true beauty is: “No beauty shines brighter than that of a good heart” and “Beauty attracts the eye but personality captures the heart.”
Q: Tell us about some of your favorite opportunities as a fashion blogger!
A: My blog is still–what you would consider in the blogging world–small. I have to be honest – the fact that I’m even getting pitches from companies, both the good and the bad, makes me happy!
Q: What about some of the more challenging aspects?
A: Keeping your name out there. The blogging world is incredibly saturated, and trying to swim your way through the ocean of fashion bloggers out there while keeping readers attention, consistently creating engaging and fresh content and attracting the attention of brands is definitely a challenge. However, it is a challenge that I accept and will continue to work at.
Q: What are your PR pet peeves?
A: Brands asking for free press and offering “high-res” images as compensation. When I work with a brand I want it to be a beneficial relationship for both myself and the brand. Asking a blogger to take time out of their busy schedule to work hard on a post or campaign for no compensation of any kind–whether that be monetarily, a continued collaborative relationship, samples or social media shout outs–in itself is wrong to ask. We as bloggers are not asking for free samples or tons of money, but if you are asking for someone’s time and hard work and offering nothing in return is disrespectful, in my opinion. Brands should be more considerate.
Q: Any tips for PR professionals who want to get in contact with you?
A: I prefer to be contacted via email, but you can also contact me via social media. Just make sure you give me lots of information, what you’re looking for and what you’re offering.
For more beauty and fashion insight, check out our feature on Cristina Velocci, deputy editor at StyleBistro.
Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.