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Cheat Sheet: Google+ for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide.

Google describes Google+ as “one Google account for everything Google.” It  could be considered the “one ring.” It’s meant to bind all things Internet together. While it is a social network, its value may be higher for search than for connections.

The people

Google+ has over 343 million active users. Usage at Google+ is higher with males (over 67 percent of the network), which isn’t surprising because of its popularity within the tech industry.

While users tend to share more “newsy” content, they aren’t opposed to the animated GIF. According to Digital Insights, animated GIFs remain the most engaging type of post. The site doesn’t have the daily usage Facebook does; only 60 percent login every day.

The challenges

Despite the hype, Google+ remains a niche network. Businesses can find loyal communities on it, but they should do some research before committing to creating and maintaining a company page. That being said, it is important to have a page in order to reap the benefits of +1’s in search results.

The tips

Google+ - Social Media Updates1. Create a Google+ company page. Pages are indexed, which means you increase both your company’s search visibility and your ability to be found by customers interested in your products and services.

2. Take advantage of what Google+ company pages offer. With Google+, you can have hangouts, start campfires, and even email followers. You can’t do any of those things on its main, unnamed, competitor.

3. Add the +1 button to your website. The button is used more than 5 billion times per day. In addition, it increases your search rankings.

4. Set up Google+ authorship. If you want your individual content to be connected to you and to show up higher in search results, you have to have Google+ authorship. Once you do, you get not only higher search rankings but also a beautiful byline and thumbnail of yourself that accompanies your content in search results. On Google+, you can list the sites where you have authorship enabled and be noted as an official contributor.

5. Use video. If you have a YouTube account, you’re ahead of the game. YouTube comments are now integrated with Google+. What does that mean? If someone comments on your video on YouTube, the comment and the video automatically show up in the Google+ news stream. In addition, Hangouts can be posted to your YouTube account, too.

6. Like other networks, Google+ has official information for businesses. Rumors still are circulating that the social network may offer advertising that would appear in the Google display ad network.

Want cheat sheets for every major social network? Get them free now!

Tags : social media

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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