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GlaxoSmithKline wins for innovation with VI

gskLast week I was honored to award Kerri Cunningham-Tedgi, Frannie DeFranco and Jeremy Pincus at GlaxoSmithKline with the Customer Innovation Award. The Customer Innovation Award recognizes our customers that leverage the Visible Intelligence platform for social media innovation inside their organization. Jack Denault, our SVP of Sales and I were able to award GSK with this honor in person, and we have a great picture of the winning team.

We receive nominations internally from our employees and select a winner on a quarterly basis. The GSK team was selected for their best in class corporate engagement process for enrolling, showing value and results to the key internal stake holders, and deriving high levels of business benefit from their use of social listening, analytics and engagement.

They showcase this value through the use of a Listening Lab that serves as the hub of social listening and monitoring across a truly global enterprise. The Listening Lab leverages the social knowledge and oversight of the Global Digital Services group and the Visible Intelligence software platform to support new business groups, brand teams and researchers at GSK in market research, campaign measurement, and day-to-day monitoring across the globe.

We are proud to work with an innovative team who consistently pushes the envelope of social media and is a great partner to work with!

GSK 1

Left to right: Jack Denault, SVP Global Sales & Services at Visible; Greg Singh, Global Account Director at Visible; Kerri Cunningham-Tedgi, Director of Digital, Consumer and Commercial IT Risk; Frannie DeFranco, Global Digital Services Manager; Jeremy Pincus, Senior Director of Global Digital Services.

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