Infographic: 2014 Social Media Trends
Our visual guide offers tips and tricks for Facebook, Twitter, Google+, Pinterest, Flickr, Vine, YouTube, LinkedIn and Instagram. If the networks themselves aren’t about visual media, the advice is; visual and rich media are one of the hottest trends in social media this year.
1. Facebook users like photos, as evidenced by the number they upload daily. Starbucks has noted the affinity and shares images of its food and beverages, many of which are not taken by the brand but by fans who have shared photos to Facebook, Twitter and Instagram.
2. Twitter has gone visual, too, with the introduction of Twitter cards. Brands wanting to stand out in a text-heavy environment use the cards so that they can showcase visual and rich media in their tweets.
3. Google+ is integrated with YouTube, granting brands an opportunity to further their reach. Any YouTube video and comments automatically post to the Google+ news stream. Brands wanting to take the process one step further are using Hangouts to create interactive, shareable experiences.
4. YouTube isn’t going anywhere despite the popularity of short-form video. Brands using the network should consider combining existing videos to create new ones that show their products or services in action.
5. LinkedIn isn’t the place to recycle the well-worn print resume. Employees and jobseekers use LinkedIn’s capabilities to share projects, connect and showcase brands and employers, and create digital portfolios.
6. Flickr is all about quality. Users come to the site expecting print-quality photos. Brands, including personal ones, use the site to share their work and to invite other people to participate.
7. Pinterest can be a great driver of traffic and sales as Nordstrom will attest. Brands using the network often put watermarks on their images so that users who pin the image direct other viewers back to the brand.
8. Instagram is about the shared experience. Brands wishing to explore the network will want to define a hashtag in order to establish brand identity. In addition, brands should consider using contests and/or rewards to gain an initial following.
9. Vine is a fast-paced network of six-second videos. Brands using the network put their product or iconic image front and center to create a memorable visual cue. Oreo, for instance, always displays its celebrity cookie in full-portrait mode.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.