May 12, 2014
/ by Kimberly Cooper
When: June 8
What: When summer rolls around, many people flock to their local beaches en masse. Whether by swimming, boating, or some form of diving, there are many ways to explore the big blue. However, human activity greatly affects the world’s oceans. On World Oceans Day, recognize the importance of our oceans and what we can do to protect and maintain them.
Background: In 2008, the United Nations officially recognized June 8 as World Oceans Day. For 2014, the theme is “Together, we have the power to protect the ocean.” The world’s oceans are used so much recreationally that it can be easy to forget that they are delicate and need protection as well. On World Oceans Day, oceans, seas and other water sources take center spotlight in order to raise awareness about the harmful impact of pollution, off-shore drilling and overfishing.
Story Pitch: A number of groups and organizations can pitch around World Oceans Day. Seafood producers and fisheries may note the importance of sustainable seafood practices for our world’s oceans. They can point out the dangers of overfishing and offer tips on how to best purchase sustainable seafood. Supermarkets and groceries stores may also offer tips on purchasing seafood, noting what is sustainable and good for the environment and oceans while also promoting their fresh fish options. In addition, summer recreational companies—diving, water skiing, snorkeling — may also promote not only ocean awareness but water safety as well.
Story Hook: According to the State of Seafood report, more than 40 percent of the ocean is highly affected by human activity. Consider the following when you make your pitch:
Tips: In addition, someone who lives according to organic seafood practices will have tips on what seafood is sustainable in certain areas. They may also have good suggestions on how to prepare sustainable seafood in addition to giving good insights into living a natural lifestyle.
Ocean Futures Society (805) 899-8899 www.oceanfutures.org
National Oceanic and Atmospheric Administration (301) 713-1208 www.noaa.gov
The Cousteau Society (212) 532-2588 communication(at)cousteau.org www.cousteau.org
The Ocean Foundation (202) 887-8992 info(at)oceanfdn.org www.oceanfdn.org
The Ocean Project (401) 709-4071 info(at)theoceanproject.org www.theoceanproject.org
The Pew Charitable Trusts (202) 552-2000 media(at)pewtrusts.org www.pewtrusts.org
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