Implementing True Measurement: An Earned Media Management Strategy Learn More

Visible Categories: The Power of Flexible Segmentation and Time Savings

categories blogHave you tried Visible categories yet?

When your Visible team talks about our categories capabilities with enthusiasm, there’s a very good reason. We want to make sure you understand how the single mouse click can help you slice data down to specific segments that directly tie to your brand and industry. While this sounds like something complex, it’s not!

Visible has built customized segmentation in one click so you can find deep analysis and save time.

How do categories work?

Categories exist today within your Visible Intelligence platform. Essentially, they are pre-defined add-on filters that will help you quickly and easily drill down and analyze buzz from target segments based on your desired attributes such as product features, author characteristics, reputation drivers, promotional tracking, purchase intent and more. It is important to grasp that concept. These are completely flexible segments that you set up to match with your latest digital campaign, specific products, audience segments, etc.

For example, imagine you are in the VI platform and seeing the overall volume and trends in sentiment for people talking about your brand in general. With the click of a button, you can see how many people are sharing your coupons, how many people are recommending you, what influencers are saying – all without any additional work. Even better, you can leverage multiple categories to create a share of voice chart for your brand that shows your press release driven content versus advertising driven content, purchase recommendations versus availability discussions. Up to 16 categories can be used at one time to drill into very granular and actionable information to drive your business decisions.

Your Visible team has built a library of “common categories” that our clients want, and we have made them immediately available in your workspace. Examples include:

Business Impact Categories:                                                                                 

  • Switching
  • Purchase consideration
  • Problem
  • Purchase
  • Recommendation
  • Product/Service availability
  • Advertising

Research and Customer Feedback:

  • Customer Service experiences
  • I have a question
  • I wish

Promotional Content

  • Coupons and deals
  • Press Releases
  • Exclude Press Releases

For more details on where to find categories and make them work for you, check out this PDF that includes screen shots to make the job of figuring it out a little easier.

Your Visible Account Manager is here to help answer any questions about categories. Whether you want to explore categories for the first time or become more sophisticated with segmentation– please don’t hesitate to reach out!

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.